cj advertising

Do you know how your clients find you? We do!

by cjadmin | February 22nd, 2013

Of the 58 million people who sought a lawyer in 2012, 76 percent used online resources. That’s 44 million people who will only find you if you have a strong online presence.

LexisNexis Webinar

It’s no secret that social media is transforming the way the world does business. We’ve heard this over and over again for the past five years. So if you aren’t on the social media bandwagon, you’re being left in the dust. (more…)

How We’re Improving Your Web Video Presence

by cjadmin | January 29th, 2013

This blog post was written by Amie Adkins, a Video SEO Specialist at cj Advertising

According to eMarketer.com, more than 169 million people will watch online videos in the United States during 2012. And that figure will climb to nearly 200 million by 2015. (more…)

Strategically Speaking… I’d like to be a part of your planning.

by Arnie Malham | December 26th, 2012

Over the years, in addition to the annual strategic retreats held for cj, LIP, and MLG, I have been fortunate enough to be asked to contribute to the strategic planning retreats of Carter Mario (2011, 2012 & 2013), Crumley Roberts (2012), Daniel Stark (2012), William Mattar (2013), and Rainwater, Holt & Sexton (2013).  (more…)

Working Out the Google Quirks

by cjadmin | December 21st, 2012

This blog post was written by A. Chris Turner, an SEO Specialist at cj Advertising.

In a post from earlier this year, Google+ Pages replace Google Local, we discussed the upgrade of the local business listing system that supports Google’s Map. In the Map system, business owners have the option of taking control of the information listed for them. By taking control, business owners can “contribute” to the way Google presents their businesses to users of the popular search engine.

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Trademark Latest

by Jimmy Bewley | November 15th, 2012

About 6 years ago we got into the trademark business.  We did so to secure and protect what we consider  valuable branding elements.

One of the first trademarks we received was “Get a Lawyer.  Get it Done” which was, and still is, being used by Hughes & Coleman going on 10 years now.  (more…)

Learning from the Desert

by Arnie Malham | October 25th, 2012

Along with a host of cj clients (10 firms) and hundreds of other business leaders from around the country, Jimmy and I just returned from 2 great days of learning at Gazelle’s Fortune Growth Summit in Phoenix.  What a kick into the future! (more…)

Disclaimers: Better Safe Than Sorry

by Jimmy Bewley | September 30th, 2012

During our September cj conference, we brought everyone up to speed on our philosophy and processes concerning disclaimers and the advertising rules.   Among ethics lawyers the advertising rules are sometimes affectionately referred to as the “The Magic 7s”…because in most states they’re found in Section 7 of the Rules of Professional Conduct.  That is except for CA, which always has to be a little different from everyone else.

On a daily basis we are working with the rules in about 71 markets in 32 states.  However, due to our national efforts we have studied and mastered all 50 states.   We consider the top 3 toughest jurisdictions to be Florida, Louisiana and Texas. (more…)

cj Conference 2012

by Arnie Malham | September 20th, 2012

For many, this is a familiar trip. For some, this is the first of many treks to our annual cj conference. For everyone at cj, this is our 11th conference event, and we have certainly covered a lot of ground and growth over the years.

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Act at the Speed of Opportunity

by cjadmin | May 15th, 2012

Cary Graham attended the Act at the Speed of Opportunity Conference  on  5/15/12. 

Here are a couple of questions we asked Cary when we returned from the conference:

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What’s in a name? (Part 3)

by Jimmy Bewley | March 10th, 2012

Trademarks and Google AdWords

Now that we have a little background on trademark law, how does this context fit with the Binder & Binder story, and how does it help us answer the question, “What’s in a name?” It starts with keyword advertising, specifically Google’s AdWords program. As many of you are well aware, Google offers the opportunity for “sponsored links” on a search results page. Behind the scenes, there is a whole other world of keyword activity pushing searchers to those paid links once a search is initiated. Advertisers bid on and purchase keywords they believe will drive traffic, through searches, to their website(s). It’s a common and sound advertising strategy in which we, cj, also participate. It’s also big business for Google—to the tune of about $20 billion per year.

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