February 22nd, 2013|
Of the 58 million people who sought a lawyer in 2012, 76 percent used online resources. That’s 44 million people who will only find you if you have a strong online presence.
It’s no secret that social media is transforming the way the world does business. We’ve heard this over and over again for the past five years. So if you aren’t on the social media bandwagon, you’re being left in the dust. (more…)
January 29th, 2013|
This blog post was written by Amie Adkins, a Video SEO Specialist at cj Advertising
December 26th, 2012|
Over the years, in addition to the annual strategic retreats held for cj, LIP, and MLG, I have been fortunate enough to be asked to contribute to the strategic planning retreats of Carter Mario (2011, 2012 & 2013), Crumley Roberts (2012), Daniel Stark (2012), William Mattar (2013), and Rainwater, Holt & Sexton (2013). (more…)
December 21st, 2012|
This blog post was written by A. Chris Turner, an SEO Specialist at cj Advertising.
In a post from earlier this year, Google+ Pages replace Google Local, we discussed the upgrade of the local business listing system that supports Google’s Map. In the Map system, business owners have the option of taking control of the information listed for them. By taking control, business owners can “contribute” to the way Google presents their businesses to users of the popular search engine.
November 15th, 2012|
About 6 years ago we got into the trademark business. We did so to secure and protect what we consider valuable branding elements.
One of the first trademarks we received was “Get a Lawyer. Get it Done” which was, and still is, being used by Hughes & Coleman going on 10 years now. (more…)
October 25th, 2012|
Along with a host of cj clients (10 firms) and hundreds of other business leaders from around the country, Jimmy and I just returned from 2 great days of learning at Gazelle’s Fortune Growth Summit in Phoenix. What a kick into the future! (more…)
September 30th, 2012|
During our September cj conference, we brought everyone up to speed on our philosophy and processes concerning disclaimers and the advertising rules. Among ethics lawyers the advertising rules are sometimes affectionately referred to as the “The Magic 7s”…because in most states they’re found in Section 7 of the Rules of Professional Conduct. That is except for CA, which always has to be a little different from everyone else.
On a daily basis we are working with the rules in about 71 markets in 32 states. However, due to our national efforts we have studied and mastered all 50 states. We consider the top 3 toughest jurisdictions to be Florida, Louisiana and Texas. (more…)
September 20th, 2012|
For many, this is a familiar trip. For some, this is the first of many treks to our annual cj conference. For everyone at cj, this is our 11th conference event, and we have certainly covered a lot of ground and growth over the years.
May 15th, 2012|
Cary Graham attended the Act at the Speed of Opportunity Conference on 5/15/12.
Here are a couple of questions we asked Cary when we returned from the conference:
March 10th, 2012|
Trademarks and Google AdWords
Now that we have a little background on trademark law, how does this context fit with the Binder & Binder story, and how does it help us answer the question, “What’s in a name?” It starts with keyword advertising, specifically Google’s AdWords program. As many of you are well aware, Google offers the opportunity for “sponsored links” on a search results page. Behind the scenes, there is a whole other world of keyword activity pushing searchers to those paid links once a search is initiated. Advertisers bid on and purchase keywords they believe will drive traffic, through searches, to their website(s). It’s a common and sound advertising strategy in which we, cj, also participate. It’s also big business for Google—to the tune of about $20 billion per year.