This post was written by Megan Hayes, Producer at cj Advertising. At cj Advertising, we’re always looking for ways to give our clients a competitive edge—especially when it comes to the fast-evolving field of Social Security Disability. In recent months, the Social Security Administration has […]
Tort Report (Anemia Drug Recall and Zimmer Spine Dangers)
Anemia Drug Recall Omontys is an injectable drug used to treat anemia in kidney dialysis patients. The manufacturers recalled all lots of Omontys (peginesatide) following reports of serious and potentially fatal hypersensitivity and allergic reactions. These reactions have been reported in patients within 30 minutes […]
Media Placement – Core Belief #3
#3. PROGRAMS. Buy programs, not stations, because the target audience is loyal to programs.
‘Space Aliens’ Take Over TN Supreme Court
Okay, we got a little “tabloid” with that headline. Little green men are not actually descending on the Tennessee Supreme Court. But images of “space aliens” and other sensational attention-getters are the targets of a court petition meant to further restrict the content of lawyer […]
Another NFG Milestone
Wow! It’s hard to believe we’ve been defending the “No Fee Guarantee” (NFG) trademark against infringers for three years now. We sent our first cease & desist on February 12, 2010. Recently, we received confirmation from the 151st firm we had identified as an infringer. […]
Media Placement – Core Belief #2
#2. TRACKING. We place spots based on tracking because this gives us the advantage of knowing which programs work—by market and product.
Yellow Pages: Are You Using All the Data to Your Advantage?
This post was written by Katie Saltonstall, Sr. Yellow Pages Manager at cj Advertising. Historically, Yellow Page books were evaluated based on what we call a “quality call.” A quality call is a call lasting three minutes or longer. This evaluation method was put in […]
We Know You’ve Been Waiting…
What has industry-exclusive reports and data that compares your law firm to other firms across the country? What does cj offer that no other agency offers? And what is the most exciting book release since “Fifty Shades of Grey”? THE 2012 YEAR END BOOK!
Camel Culture Part Deux…
At cj Advertising, we want our culture to be so good, that people R&D it – Rip Off and Duplicate, that is. If this comment about cj’s first official Camel Culture Tour is any indication, we’re headed in the right direction: Survey comment #3: “Employees […]
Pay-Per-Click: We Don’t Set It and Forget It
We Don’t Set It and Forget It When cj Advertising’s Interactive team runs a Pay-Per-Click (PPC) campaign, our efforts pay off. In 2012, clients with locally targeted Search Network PPC campaigns saw averages of: 8% Web form conversion rates 9% quality call conversion rates $295* […]