The 3 Ws of CTV: When? Why? Where?

CTV (Connected TV) definition: Viewing video content via a TV screen connected to the internet.  Think: Roku, AppleTV, your blu-ray player, or smart TV. The operative word here is TV. You’re viewing internet content on the television, not another device. 

What are we really watching?

As Laura mentioned last week, there is a big buzz in Media about the transformation of TV viewing. She gave definitions for acronyms and introduced us to the changing landscape of television. Today, we’ll start looking into who is watching what.