Exclusive Law Firm Branding
Building Personal Brands for Lawyers
We know your marketing strategy should be unique—just like your brand. Because every firm’s operational needs, growth objectives, and brand identity differ, it’s important that you have a branding team with intimate knowledge of your business—someone who knows YOUR brand. That’s what you get with our Client Services team.
Customized Branding for Law Firms
You get a designated strategist to collaborate with you to create a plan that fits your law firm across all marketing platforms. We do this by keeping an eye on the ever-evolving marketing landscape. As we operate on a continual cycle of assessment, strategy, execution, analysis, and consulting, you can count on being equipped with the tools you need to be the premier brand in your market.
Unrivaled Brand, Industry, and Operational Knowledge
Here’s Our Cycle for Law Firm Branding Success
- Serve as your main point of contact across all cj services to ensure all services are strategy- and brand-driven
- Track and analyze your market by conducting competitive creative analyses and identifying industry trends
- Analyze the tracked weekly leads in cj’s proprietary tracker for trends, discrepancies, successes, and revise strategies and plans if needed
- Organize regular conference calls and provide pre-call agendas and post-call notes
- Analyze brand identity at onboarding and make recommendations for any brand revisions needed based on marketplace
- Create a brand-specific marketing strategy for your firm
- Prioritize and allocate your marketing investments to create results-oriented strategies
- Plan and conduct strategic visits to firm market
- Establish an advertising budget from operations reporting and itemize the set budget to achieve firm goals
- Coordinate, proof, and approve creative projects with other cj departments to ensure a consistent law firm brand identity and strategy across all marketing initiatives
- Determine traffic for client TV schedules to make sure you get the most out of your marketing dollars
- Works with media and digital placement teams to ensure dollars are placed to achieve firm annual goals
- Monthly spot performance analysis and schedule revision, if necessary
- Proof and review Camel Comp reports
- Track leads through cjTrack, our in-house proprietary database
- Provide detailed analyses, including pipeline analysis, Pareto point analysis, and P&L analysis
- Provide assistance with operational issues on monthly calls
- Invitation to a quarterly roundtable for your COO, Intake, and Marketing leaders
- Access to our webinar series
- Participation in our financial comparison groups
- Provide monthly operational reports that showcase an overview of KPIs, along with insight from the cj team
Dominate Your Market.
Join the cj Family.
Many agencies offer video marketing for law firms, but very few do video marketing exclusively for personal injury firms. We’ve been creating ads for personal injury lawyers since 1994, using data and industry knowledge to create effective campaigns for our clients.