When You’re a Hammer, Every Problem is a Nail

by Arnie Malham | March 22nd, 2018

Problem #1: Digital Media vs. Traditional Media

I’ve swung my traditional marketing hammer over and over and over until my arm hurts, and now it is so very rewarding to see the additional digital resources being created, tested, unveiled at the agency. As the data proves, we are at the absolute height of our dependence and reliance on traditional media, and thus there is no better time to invest heavily in “next.”


Meet Our Director of Digital Automation & Analytics

by Renee Brank | March 12th, 2018

If you haven’t already had the pleasure of meeting this week’s featured team member, prepare to be supremely impressed. Susan Shoptaugh, our Director of Digital Automation and Analytics, is a digital marketing wonder. With an extensive background in marketing automation and great enthusiasm, Susan brings a prodigious balance of intellect and heart to your digital efforts.


The Former VISTA Connection

by Renee Brank | March 5th, 2018

Does either Chad or Micki still work for VISTA?

With the launch of cj Consulting firmly underway, one lingering question that may need to be clarified is if there are any business connections between cj Consulting and the VISTA Consulting Team. The answer is no, but we’re all still on great terms.