Efficient Ad Spend in PPC Campaigns

This content has been reviewed by Gary O. Bruce

To run a successful digital marketing campaign, you must maximize the efficiency of your ad spend. As companies strive to optimize their pay-per-click (PPC) campaigns, one strategy has risen to the forefront: Target Return on Ad Spend (ROAS). ROAS is a measurement of revenue earned […]

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Our Favorite GPT AI Tools for Law Firms

This content has been reviewed by Gary O. Bruce

In a previous blog post, we discussed how AI content writing tools can help your law firm get ahead. While such tools help you brainstorm and draft content for your website, blog, newsletters, and social media posts, they are a fraction of what AI tools […]

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Creating Conversion-Focused Content for Law Firms

This content has been reviewed by Gary O. Bruce

In the competitive marketplace of digital attention, the ability to write content that captures the distracted eyes of the internet user and converts them into engaged clients is a rare and difficult skill. But at cj Integrated Digital, we’re dedicated to the craft of conversion-focused […]

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Ask These 7 Questions the Next Time You Meet with Your Digital Ad Vendor

This content has been reviewed by Gary O. Bruce

Navigating your digital advertising efforts can often feel like a puzzle. As a marketer, you already know how to piece together questions to ask your ad vendor in order to get meaningful insights about your campaigns. But even the most seasoned professionals can benefit from […]

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The Power of Reviews: Boosting Your Firm’s Online Reach

This content has been reviewed by Gary O. Bruce

In digital advertising, placing your law firm in the spotlight isn’t just about being seen—it’s about being seen by the right people at the right time. With potential clients’ eyes scanning information-dense feeds at all hours of the day, optimizing your approach to digital ads […]

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How Small Law Firms Can Excel in LSAs

This content has been reviewed by Gary O. Bruce

Small personal injury law firms often find themselves in what feels like a David vs. Goliath battle, striving to carve out a market niche against larger, more established firms. Smaller practices face many challenges, from more limited budgets to less brand recognition. However, Google provides […]

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Email Marketing Guide for Personal Injury Law Firms

This content has been reviewed by Gary O. Bruce

At cj Advertising, we’ve helped personal injury law firms dominate their markets since 1994. In that time, our expertise has extended into the realm of digital marketing. With more than 300 million regular internet users in the U.S. alone as of 2023, digital marketing has […]

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Don’t Get Sent to Spam! Your Guide to Google and Yahoo’s 2024 Email Rules

This content has been reviewed by Gary O. Bruce

Building and launching successful email marketing campaigns for your law firm requires knowledge, planning, and constant tweaking and analysis. It also requires following specific guidelines set by some of the most popular email clients, including Google and Yahoo. While guidelines for sending marketing emails to […]

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Amazon Prime Adds Ads | What You Should Know

This content has been reviewed by Gary O. Bruce

On Monday, January 29, 2024, Amazon will switch ALL of its Prime users from ad-free to ad-supported. You can pay an extra $3/month to remain ad-free, but estimates suggest that only about 30% (at most) of users will make the change. So, figure something like […]

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Can AI Content Help Law Firms Get Ahead?

This content has been reviewed by Gary O. Bruce

AI Content: A New Trend in the Legal Sector   Artificial intelligence has revolutionized many industries—now, AI content writing tools are primed to transform the legal field as well. AI’s role in content creation could be a game changer in an industry where time is […]

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