It’s a “bad” and even dreaded word to most (well, at least TV advertisers and buyers anyway). That’s right —POLITICAL. But it’s not new to any of us and is regularly occurring these days. On the bright side, 2022 is not a Presidential election year! […]
How to Build a Relationship with Rejected Leads
Even a firm’s rejected leads need love. When rejecting a lead, it is important to remember that this lead is still a person with a very real need. And while this time their case may not be the right fit for your firm, you still […]
How to Manage Google Reviews: The Good, the Bad, and the Ugly
Reviews are a major contributor to your firm’s success. And believe it or not, how your reviews, both good and bad, are managed is as critical to your reputation as the reviews are themselves. In this blog I’ll discuss tips on how to manage your […]
Name, Image, Likeness: What These Three Words Mean for Law Firms
You may have already heard, but last year legislation passed allowing college athletes to profit from their name, image, and likeness (NIL). Opportunities for popular collegiate athletes to make money include autograph signing, personal appearances, and of most importance to the PI advertising industry—endorsements. Since […]