Google’s Responsibility You may be asking, “What about Google’s liability in all this?” For the most part, Google has managed to escape. But, how? Remember the Lanham Act and the eight factors used to determine the degree of confusion? In Jurin v. Google Inc., 09-cv-03065 […]
You’re Here…Now What?
Your initial goals are met, your call and case volumes are up, and you have expanded or added to your office. You like your brand, your marketing, and your progress, and you have upgraded a few positions in your org chart. You are no longer […]
Act at the Speed of Opportunity
Cary Graham attended the Act at the Speed of Opportunity Conference on 5/15/12. Here are a couple of questions we asked Cary when we returned from the conference:
Tort Report (Yaz, DMAA, Depo-Provera)
Added to Client Websites Recently: Colon Cleansing Dangers DMAA Workout Supplement Dangers
One of our own has published a book!
Our own Jenny Hickman recently fulfilled her dream of getting her book, The Mirrors at Barnard Hall, published. The cover is designed by cj’s own Matt Davis, and it is now available to purchase! You can buy it from Amazon, digitally or in print.
Points or Calls?
Do we buy GRP’s (gross rating points), or do we buy calls? The answer is really both–in a way. We buy spots to generate calls, not deliver points. We use points as a tool for negotiating low rates as well as adding free spots (via […]
Tonight is the In Her Shoes benefit for the YWCA of Nashville & Middle Tennessee
The YWCA of Nashville and Middle Tennessee is raising awareness and funds for families in abusive situations, by hosting In Her Shoes, a silent auction featuring stylish shoes and handbags from your favorite designers.
Cable TV – Direct Response?
Is local Cable a good choice for a direct response schedule? No, it is not. Cable is the perfect example of fragmentation (A term applied to the increasing number of audience subdivisions). Cable penetration averages around 60% (varies by market), so you are cutting your […]
The #1 Station
The #1 station in my market……what does this mean? TV stations tag themselves as being “#1” in their market based on local news ratings.