cj advertising


by Arnie Malham | June 14th, 2008

In less than three months, most of you reading this will be making your annual trip to the great city of Nashville. Home of the Grand Ole Opry, the Country Music Hall of Fame, Get a Lawyer – Get it Done, and of course…cj Advertising.


Burning Questions

by Arnie Malham | April 14th, 2008

Hey, did Jimmy pass the bar? And how is he planning to use his law license?

Is that EXP thing working?

What really happened to Bill?

What’s a “Slingbox”?


Four Secrets to Success

by Arnie Malham | February 14th, 2008

Here and now again, I have overheard a client or three comment about a few of the operational things we do here at the agency. I have taken time to write and talk about the many elements of our One-Page Strategic Plan, including our BHAG, Brand Promises, and Core Values. But as Carter would say, “Give me an immediately executable idea that has helped your bottom line, productivity, and moral.” So, here are four tested, proven, and executable ideas that might just work for you.


Conference Success/EXP Looks Forward

by Arnie Malham | October 8th, 2007

Looking in the rearview mirror, most everyone would agree that the 2007 (cj) Client Conference was a huge success. From the open house to the final presentation, the attendance and participation was phenomenal. The effort of our entire staff was matched only by the enthusiasm of all the attendees. The Camel Awards kept smiles on everyone’s faces, and the departmental presentations keep everyone informed, but it was the launching of the EXP News Network that caught everyone’s imagination.


As a Brand Manager, Arnie Stinks!

by Arnie Malham | September 8th, 2007


At last year’s conference, the agency announced a fundamental change. No longer would I (Arnie) serve as the agency’s sole brand manager. Instead, we developed a program that would tap into the experience of the agency’s most veteran contributors and challenged them to take on this key responsibility. Suzanne, Angel, Greg, Tim, Laura, Bill, and Alan have all leaped at the opportunity to serve both the client and the agency in this very challenging role. All have consistently and diligently conducted conference calls, followed-up on projects, tracked call numbers, and impressively increased the frequency and quality of communications between our clients and the agency.



by Arnie Malham | August 8th, 2007

To Build and represent the top 100 50 personal injury brands in the country.

So you ask…What happened? Why did you change from 100 to 50? Do you not already have almost 40 clients, how AUDACIOUS is the goal of 50? is all this about? Great questions…Let’s discuss.


cj Goes Yellow

by Arnie Malham | June 8th, 2007

For years the Yellow Page industry has attempted to take advantage of our clients by using fear and intimidation to purge thousands upon thousands of dollars from our clients’ operating and marketing budgets.