How did you hear about our firm? Asking potential clients, “How did you hear about our firm?” provides sometimes actionable—albeit subjective—information you can use to understand how your marketing is working for you. To single out two answers, “Word of mouth” usually tells you your […]
SMS vs. Email Marketing: Which Is Better?
Have you ever considered just how much the internet and smartphones have changed the marketing game? Advertising gurus of past generations couldn’t imagine the access we now have to people’s attention and time. At a moment’s notice, we can reach into someone’s pocket and drop […]
Tips for Working With a Paid Leads Vendor
Recently, there’s been a lot of buzz about Personal Injury firms working with lead generators to buy leads. These vendors advertise for Personal Injury services without listing a specific firm. Then, they send the contact information and case information at a set fee per lead. […]