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Data-Driven Digital Marketing

Digital Services Designed to Work Together

In cj’s Integrated Digital team, we know law firms are inundated with pitches for digital marketing solutions that will help you solve a piece of your marketing puzzle. But chances are, these services aren’t designed to work together. And in some cases, they may even be doing more harm than good.

Our idea is simple: a successful digital strategy is more than the sum of its parts. It’s everything you do on the web. That’s why we offer a bottom’s up approach to digital marketing—a sales funnel rooted in attribution (origination of leads) that provides you a clear picture of the results you’re getting for every dollar you spend.

Talk With Us About Digital Advertising

Turning Clicks Into Cases for Your Firm

Custom Website Management & Optimization

  • Custom website design and content based on analytics to maximize engagement and rankings
  • Regular SEO optimization that keeps you current with ever-changing algorithms and best practices
  • Proactive website improvements rooted in data and built for your brand

Database Marketing & Automation

  • Drip email campaigns designed to keep potential clients interacting with your brand
  • Tools and promotions designed to increase the size of your online audience with minimal investment
  • Case management integration that lets you cross-reference your signs ups with your marketing efforts

Content Marketing & Social Media Support

  • Four custom content pieces per month designed to work with your brand and your audience
  • Monthly content strategies designed to work across social media, email, and web
  • Regular collaboration with your firm’s stakeholders to bolster your internal marketing efforts

Search Engine Marketing

  • Campaign success that is measured in driving the cases you want to sign up rather than clicks
  • Transparent reporting that provides a 100% clear picture of how your dollars are translating into cases
  • Frequent optimization based on an in-house testing that promotes the highest-performing design and content strategies

Digital Media Buying & Management

  • Web lead statistics are merged with traditional broadcast reporting to provide you with clearer case attribution
  • Digital media and broadcast buys that utilize database lead information to maximize efficiency and drive results
  • Database email growth campaigns tied into community-based programs

We Flipped the Funnel Upside Down

You are likely familiar with a common marketing model that ends with attributing where your leads are coming from. Here’s the problem with that model: asking a new client how they found you becomes increasingly subjective as your marketing efforts expand across the web and other mediums, such as digital media buying, broadcast, and outdoor. Luckily for you, our model begins with objective attribution.

If you’re spending thousands of dollars on services like PPC (pay per click) and content marketing, you should know how many clients you’ve netted from those efforts. At cjID, we have you covered. Our database marketing works in conjunction with our digital services to provide you with a clear picture of cost per case and other statistics vital to understanding where your marketing dollars are going.

Database Marketing Done Right

With traditional broadcast spots and outdoor placement, you aim for top-of-mind awareness on the day a prospective client needs you. No matter what type of law you practice, this can take days, months, or even years—and it requires frequent repetition. With our database marketing services, you’re able to nurture your digital relationships over time with increasingly targeted content.

Your database learns what types of content are engaging with your prospective clients. And with the help of our team, your firm can deliver more of that content. That’s because we’re able to test and refine every facet of your landing pages, emails, and other web content to focus on what we know is working. Not only does this keep your potential clients engaged until they need your services, it helps ensure that the work we’re doing is driving real, tangible leads that can be tracked over time. 

Interested in becoming a cj client?

Fill out our contact form to get in touch with us today.