Top Intake Services Other Firms are Using

This content has been reviewed by Gary O. Bruce

We had an impressive virtual cj Intake Roundtable last week! All 23 firms were present, engaged, and ready to share what’s working and what’s not working. It became clear during our meeting that those attending were most interested in reliable services for remote sign-ups, chat, and […]

Read Full Post

3 Easy Ways to Get More Referrals

This content has been reviewed by Gary O. Bruce

What is the most important lead source that you should be maximizing? REFERRALS. In our team’s years in the legal industry, we can tell you two key things about them:  The highest value cases often come from past clients or other people in your network. The […]

Read Full Post

What the Google Plus Shutdown Means for Your Law Firm

This content has been reviewed by Gary O. Bruce

Since its launch in 2011, Google Plus struggled to gain ground against more established social networks like Facebook and Twitter. And over the seven years that have followed, newer contenders like Instagram and Snapchat have added pressure as web users continue to increase their screen […]

Read Full Post

Lower Gas Prices Impacting Personal Injury Law

This content has been reviewed by Gary O. Bruce

You know that glorious moment when you hear the gas pump click off and you find out you were able to fill your tank for under 20 bucks? Well, that’s an experience that more drivers have been able to appreciate since gas prices have dropped […]

Read Full Post

What’s in a Title?

This content has been reviewed by Gary O. Bruce

Back in the summer of 2014, a hot topic was a Texas State Bar Opinion designating the use of job titles such as COO, CFO, or CMO as potentially inviting unwanted scrutiny by your State Bar. According to that opinion, giving a law firm employee […]

Read Full Post

Another Blackout? Come on guys, get it together.

This content has been reviewed by Gary O. Bruce

DISH is at it again. We talked about their fee dispute with Sinclair last year. The largest blackout in U.S. history ensued, affecting 79 markets. The Federal Communications Commission got involved, and they finally worked out their differences.

Read Full Post

Geofencing: Is it Right for Lawyers?

This content has been reviewed by Gary O. Bruce

Lately, we’ve been fielding a ton of inquiries from our clients about geofencing, a location-based digital marketing tool that sends advertisements to cellular and web-connected devices in a narrowly defined geographic area. Some digital marketers claim this technology will change the way businesses market online. […]

Read Full Post

What’s In a Name? The .law Question

This content has been reviewed by Gary O. Bruce

My ten-year-old son came to me recently asking for a pair of Converse sneakers. “Everyone’s getting them. They’re the hot new thing. They’ll make me cool! They’ll make me run faster!” This came roughly six months after he HAD to have a new pair of […]

Read Full Post

Interpreting Your Competitive Spending Analysis Report

This content has been reviewed by Gary O. Bruce

Every month, cj sends a Competitive Spending Analysis (CSA) Report for each of your markets. In a nut shell, this report gives us a general idea of how your firm’s TV spending stacks up against your competitors. You’ve probably looked at this and thought “Wow, […]

Read Full Post

Testimonial Shooting Tips Part II: The Story

This content has been reviewed by Gary O. Bruce

At Creative Services, we pride ourselves on our ability to produce outstanding testimonials for law firms. But if  you MUST shoot your own testimonials in between our scheduled visits, please watch our two-part video series that’s packed with our best production techniques. After all, wouldn’t it be […]

Read Full Post