cj advertising

Suit Up: We’re Socializing with LinkedIn

by cjadmin | July 30th, 2013

Written By: Rachel Figley, Social Media Specialist at cj Advertising.

Interactive’s Social Media Engagement team always encourages our clients to have fun with their Facebook pages. Ugly Christmas sweaters and poodles in the office make for great content on the world’s largest social media platform. Facebook has a big personality and a voice that is hard to ignore, but it’s not the only member in the social networking family. (more…)

Why Accident Victims Call Law Firms

by David Rumsey | June 6th, 2013

Here in P & D, we don’t do anything by accident. Drawing from published reports, call data, and analysis of competitor spots, even our most experimental work is based on hands-on experience and trusted research.

And whenever the available info becomes a little stale, we’re not afraid to do some heavy lifting for the sake of fresher research.

That’s what happened in 2010 when we conducted a hidden survey in which callers to 10 different law firms were asked a single question:

“As an accident victim, what are you most concerned about right now?”

Some 500 responses later, here’s what we learned.

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Out of the Inbox Email Marketing

by cjadmin | May 16th, 2013

This post was written by Email Marketing Specialist Jordan Redfearn at cj Advertising.

You may have heard that email marketing is a “spammy” and outdated form of communication. Interactive’s Community Engagement team is here to tell you that these presumptions are incorrect! (more…)

Is Using Another Firm’s Brand Unjust?

by Jimmy Bewley | April 30th, 2013

At cj Conference 2012, we discussed the practice of buying a competitor’s firm name through a paid search program like Google’s AdWords, Yahoo, MSN/Bing, etc… Is this a smart and/or fair marketing tactic?  (more…)

Destination: Nashville!

by Arnie Malham | April 8th, 2013

Sure, you’ve been to Nashville to shoot commercials and to attend our great annual conferences, but have you ever spent a day in Nashville focused purely on marketing strategy and tactical planning for your firm?  (more…)

No Fee Guarantee Goes International

by Jimmy Bewley | April 2nd, 2013

The NO FEE GUARANTEE is not just synonymous with U.S. law firms anymore!  It has officially crossed the Canadian border. Now, our good neighbors to the north can enjoy all the benefits and advantages of the NO FEE GUARANTEE when they need it most.     (more…)

‘Space Aliens’ Take Over TN Supreme Court

by David Rumsey | March 19th, 2013

Okay, we got a little “tabloid” with that headline. Little green men are not actually descending on the Tennessee Supreme Court. But images of “space aliens” and other sensational attention-getters are the targets of a court petition meant to further restrict the content of lawyer advertising in Tennessee.

As you can imagine, we at cj Advertising find this development worthy of an alarming headline.

And when Nashville’s CBS affiliate was looking for a rebuttal from a legal-advertising expert, cj’s Founder and CEO Arnie Malham stepped up and delivered a haymaker. Check out the full news feature here (Listen for Arnie beginning at 1:39).

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Another NFG Milestone

by Jimmy Bewley | March 13th, 2013

Wow!  It’s hard to believe we’ve been defending the “No Fee Guarantee” (NFG) trademark against infringers for three years now.  We sent our first cease & desist on February 12, 2010. Recently, we received confirmation from the 151st firm we had identified as an infringer. They conceded to our IP ownership and fully recognized our federal registration. 151 is a great milestone, but we’re not done yet… (more…)

Yellow Pages: Are You Using All the Data to Your Advantage?

by Katie Saltonstall | March 7th, 2013

This post was written by Katie Saltonstall, Sr. Yellow Pages Manager at cj Advertising.

Historically, Yellow Page books were evaluated based on what we call a “quality call.” A quality call is a call lasting three minutes or longer. This evaluation method was put in place based on research showing approximately 70% of calls lasting three minutes or longer turned into intakes. (more…)

How the “No Fee Guarantee” Got Its Start…

by Jimmy Bewley | February 26th, 2013

The “No Fee Guarantee” (NFG) may be the most famous, or infamous, trademark in the legal advertising world. And no doubt your interpretation depends on whether you’re an authorized licensee…or not. For those not familiar with the NFG’s history, here’s a quick timeline on how we got to where we are today. (more…)