Written By: Rachel Figley, Social Media Specialist at cj Advertising. Interactive’s Social Media Engagement team always encourages our clients to have fun with their Facebook pages. Ugly Christmas sweaters and poodles in the office make for great content on the world’s largest social media platform. Facebook […]
Why Accident Victims Call Law Firms
Here in P & D, we don’t do anything by accident. Drawing from published reports, call data, and analysis of competitor spots, even our most experimental work is based on hands-on experience and trusted research. And whenever the available info becomes a little stale, we’re not […]
Out of the Inbox Email Marketing
This post was written by Email Marketing Specialist Jordan Redfearn at cj Advertising. You may have heard that email marketing is a “spammy” and outdated form of communication. Interactive’s Community Engagement team is here to tell you that these presumptions are incorrect!
Is Using Another Firm’s Brand Unjust?
At cj Conference 2012, we discussed the practice of buying a competitor’s firm name through a paid search program like Google’s AdWords, Yahoo, MSN/Bing, etc… Is this a smart and/or fair marketing tactic?
Destination: Nashville!
Sure, you’ve been to Nashville to shoot commercials and to attend our great annual conferences, but have you ever spent a day in Nashville focused purely on marketing strategy and tactical planning for your firm?
No Fee Guarantee Goes International
The NO FEE GUARANTEE is not just synonymous with U.S. law firms anymore! It has officially crossed the Canadian border. Now, our good neighbors to the north can enjoy all the benefits and advantages of the NO FEE GUARANTEE when they need it most.
‘Space Aliens’ Take Over TN Supreme Court
Okay, we got a little “tabloid” with that headline. Little green men are not actually descending on the Tennessee Supreme Court. But images of “space aliens” and other sensational attention-getters are the targets of a court petition meant to further restrict the content of lawyer […]
Another NFG Milestone
Wow! It’s hard to believe we’ve been defending the “No Fee Guarantee” (NFG) trademark against infringers for three years now. We sent our first cease & desist on February 12, 2010. Recently, we received confirmation from the 151st firm we had identified as an infringer. […]
Yellow Pages: Are You Using All the Data to Your Advantage?
This post was written by Katie Saltonstall, Sr. Yellow Pages Manager at cj Advertising. Historically, Yellow Page books were evaluated based on what we call a “quality call.” A quality call is a call lasting three minutes or longer. This evaluation method was put in […]
How the “No Fee Guarantee” Got Its Start…
The “No Fee Guarantee” (NFG) may be the most famous, or infamous, trademark in the legal advertising world. And no doubt your interpretation depends on whether you’re an authorized licensee…or not. For those not familiar with the NFG’s history, here’s a quick timeline on how […]