September 21st, 2017|
For over a year now, Google has been pushing sites to move to https/SSL and has rolled out waves of “penalties” for sites that hadn’t made the transition. The last wave happened January 2017 and penalized sites that collected certain types of sensitive information over an unsecure connection by placing a warning in the address bar.
October 3rd, 2013|
This blog post was written by the cj Search Team.
In our post, “How Search Works,” we discuss search engine result pages (SERPs), how Google produces answers to user questions, and factors that determine where your website appears in the results.
If you read that post, you may have some questions about how your brand fits in the picture. Here are the answers to the four most common questions we receive about your search marketing strategy:
1.Aren’t all results the same?
No. Due to personalized results and other ranking factors of search algorithms, placement of any given website in the SERPs is always in flux.
Every day, search engines learn something new. According to Google Fellow Ben Gnomes, “16 to 20 percent of the search queries performed (each day) have never been asked before.”
This means that every day there are new opportunities for your site to rank for keywords that no one may have believed were relevant. Even familiar search terms can yield different results depending on who is doing the searching. It is part of our processes to monitor Google Webmaster Tools for these opportunities. We focus on opportunities that have relevance and volume.
2.What happens when I search to see where I rank?
When you search for yourself, Google takes into consideration your personal search history with a certain search phrase, such as “personal injury lawyer.” Depending on how you’ve interacted with the results in the past, the sites shown may differ from those shown to unique users—users who have never searched using the term or interacted with the websites in the SERP.
Example: You search “personal injury lawyer” and never click on a site.
Over time, Google will alter the SERP to show other sites on the first page because you never interacted with the first batch of sites. This also happens for sites you visit and immediately leave.
SERPs are based on a number of user-centric factors including, but not limited to:
- Geographical Location
- IP Address / MAC Address
- Sign-In Status
- Search Settings and History
- Term(s) Searched
3.How will I know where I rank?
We know high ranks on the SERP are important, and we understand your concerns with ranking well. In many cases, the terms optimized for you by the search team may differ from the ones you feel you should rank for.
We optimize for relevant keywords that have traffic. Often, there is a “sweet spot,” where a great keyword gets lots of local searches and is relevant to the content on a website.
Our team uses a number of programs, such as Raven Tools, to identify success and, yes, ranking. But we often turn to the source—Google Webmaster Tools—to understand ranking averages.
Google doesn’t specify exactly where keywords will rank, but instead it gives us tools to show the average position where your website should rank. We then use this information, along with on-site Analytics and conversions, to identify clear successes and opportunities for your website.
4.What about SERP trackers and scrapers?
Many SEO tools offered ranking information at one time or another. This information was provided via screen scrapers. Screen scrapers would run computer-controlled searches and record the results as displayed on a computer screen. The data these scraped results provided was the basis for SERP tracker tools.
In 2012, Google told businesses that used scraped data in their SERP tracking tools that Google would not allow access to other Google applications—such as Google’s API—if the businesses and their tools were found using scraped data.
There are still services that use scraped data, but the data is often inaccurate or a misrepresentation of what actual users see. The scraper systems don’t read like users because they avoid many of the technical elements mentioned above that are associated with user searches. As a result, the search results they scrape are not the same ones a user will see.
These are answers to four of the most common SEO-related questions our search team receives.
We hope this post has answered your search rank questions. For answers to other questions about your rankings, search engines, or SEO, please contact your Client Services team.
September 18th, 2013|
This blog post was written by Lee Smith-Bryan, Manager SEO / SEM at cj Advertising.
At cj, our Search team believes in closed-loop marketing. That means, we believe that every avenue of conversion should be tracked, and we should be able to report on it.
If our Search team manages your PPC campaign, you’ve experienced this—both forms and calls can be tracked to individual cases, and you’re able to articulate a CPL and cost per signed case number.
AdWords Introduces Offline Conversion Tracking
As of Sept. 5, 2013, AdWords debuted offline conversion tracking. In essence, the new feature enables PPC-originated offline conversions to be directed back into AdWords. A quick explanation of the process from Search Engine Land Author Ginny Marvin explains the process as follows: (more…)
July 23rd, 2013|
This blog post was written by Matthew Wilson, an SEO Specialist at cj Advertising.
In this issue of “SEO Highlights”, our main focus will be on what the newest Penguin algorithm update means for search. The dust is still settling after the newest Penguin algorithm update to Google.
What is the Penguin Algorithm? (more…)
May 21st, 2013|
This blog post was written by Matthew Wilson, SEO Specialist at cj Advertising.
In this issue of “SEO Highlights”, we learn new tips and tools from some of the most influential figures in search. Change is a constant in SEO and it’s never too late to learn a new technique! (more…)
April 10th, 2013|
This blog post is written by Matthew Wilson, an SEO Specialist at cj Advertising.
“SEO Highlights” is a bi-weekly roundup of relevant SEO-related articles from cj’s Interactive SEO team.
February 14th, 2013|
On February 6, Google officially announced their latest and “greatest” update to AdWords: Enhanced Campaigns.
What are Enhanced Campaigns?
December 21st, 2012|
In a post from earlier this year, Google+ Pages replace Google Local, we discussed the upgrade of the local business listing system that supports Google’s Map. In the Map system, business owners have the option of taking control of the information listed for them. By taking control, business owners can “contribute” to the way Google presents their businesses to users of the popular search engine.
October 24th, 2012|
A couple of weeks ago, Google engineer Matt Cutts tweeted the following:
Minor weather report; small upcoming Google algo change will reduce low-quality “exact-match” domains in search results.
September 12th, 2012|