Efficient Ad Spend in PPC Campaigns
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
To run a successful digital marketing campaign, you must maximize the efficiency of your ad spend. As companies strive to optimize their pay-per-click (PPC) campaigns, one strategy has risen to the forefront: Target Return on Ad Spend (ROAS). ROAS is a measurement of revenue earned […]
Our Favorite GPT AI Tools for Law Firms
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
In a previous blog post, we discussed how AI content writing tools can help your law firm get ahead. While such tools help you brainstorm and draft content for your website, blog, newsletters, and social media posts, they are a fraction of what AI tools […]
Creating Conversion-Focused Content for Law Firms
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
In the competitive marketplace of digital attention, the ability to write content that captures the distracted eyes of the internet user and converts them into engaged clients is a rare and difficult skill. But at cj Integrated Digital, we’re dedicated to the craft of conversion-focused […]
Ask These 7 Questions the Next Time You Meet with Your Digital Ad Vendor
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Navigating your digital advertising efforts can often feel like a puzzle. As a marketer, you already know how to piece together questions to ask your ad vendor in order to get meaningful insights about your campaigns. But even the most seasoned professionals can benefit from […]
Amazon Prime Adds Ads | What You Should Know
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
On Monday, January 29, 2024, Amazon will switch ALL of its Prime users from ad-free to ad-supported. You can pay an extra $3/month to remain ad-free, but estimates suggest that only about 30% (at most) of users will make the change. So, figure something like […]
Update Your SEO Strategy for Google’s Search Generative Experience
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
In Part One of Google’s Search Generative Experience for Legal Marketing, we introduced the concepts of zero-click searches and Google’s Search Generative Experience (SGE). As both zero-click searches and SGE aim to simplify the search process by displaying the most relevant results directly to users, […]
A Personal Injury Big Game Commercial – Is This Move Right for Your Firm?
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
An Opportunity for Exposure The biggest football game of the year will be here before you know it. It’s one of the most well-known televised events that people actually talk about the ‘commercials’ after the event. It is known for fun creative, and, for the […]
SEO Reputation Management – Key Takeaways for Personal Injury Law Firms in Marketing
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
What is Reputation Management? Online reputation management (ORM) refers to the practice of shaping, monitoring, and influencing how an individual or an organization is perceived on the internet. It involves managing and controlling the online conversation about a person, brand, product, or service to ensure […]
The Power of Effective Prompts
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
In the ever-evolving digital marketing landscape, AI-powered tools like ChatGPT have emerged as valuable companions for crafting content and engaging clients. This guide presents strategies and examples for prompt writing, expert tips, and illustrative examples. A “prompt” is the opening statement or question you […]
CTV (OTT) “Works”
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
We hear it all the time. This anecdote or that one-off comment but really, what does “works” mean? Let’s start by talking about ‘conversion.’ That word alone has so many definitions, and context is everything. It’s used in everything from football, to religion, to […]