Unlocking Efficiency at Personal Injury Firms: Top Takeaways from Xcelerate Your Profitability 2023

Earlier this month, top PI firms from around the country gathered in Las Vegas for Xcelerate Your Profitability 2023. Over 2 and a half days, Chad Dudley and Micki Love walked through each and every report, process, and analysis that they use to take PI […]

The Power of Effective Prompts

In the ever-evolving digital marketing landscape, AI-powered tools like ChatGPT have emerged as valuable companions for crafting content and engaging clients. This guide presents strategies and examples for prompt writing, expert tips, and illustrative examples.   A “prompt” is the opening statement or question you […]

Uncovering the Power of Leading and Lagging Indicators in Personal Injury Law Firms

When running a Personal Injury law firm, navigating your firm’s performance and projections can often feel overwhelming. However, if you have an understanding of leading and lagging indicators, you can simplify this process and pave the path to maximizing your PI firm.  Leading Indicators: Forecasting […]

CTV (OTT) “Works”

We hear it all the time. This anecdote or that one-off comment but really, what does “works” mean?    Let’s start by talking about ‘conversion.’  That word alone has so many definitions, and context is everything. It’s used in everything from football, to religion, to […]

Sample Privacy Policy

Privacy Policy [LAW FIRM] has created the following privacy policy statements to demonstrate our commitment to informed disclosure and to accurately communicate our use of your personally identifiable information. Personally identifiable information—as used in U.S. privacy law and information security— is information that can be used on […]

SMS Marketing for PI Firms: Ensuring Compliance and Building Client Connections

In the evolving world of personal injury law, effective communication is essential for firms to deliver exceptional service and engage with clients. A powerful tool at your disposal is SMS or automated text messaging. However, to reap the benefits of this communication channel, firms must […]

The Value of Email Databases for Personal Injury Law Firms

At cj, we are always looking for new ways that our clients can better connect with their communities, build brand recognition, and ultimately receive good case leads from those efforts. As the market becomes more saturated and competitive, it is getting more important that firms […]

2023 Personal Injury Event Recap 

Each year, there seem to be more and more Personal Injury conferences and events popping up throughout the country. As the list of options grows, it can be difficult to determine which events are truly worth your time and money. When choosing a conference to […]

What Happens When an 800-Pound Gorilla Enters Your Market?

Has an 800-pound gorilla entered your market? Are you concerned? We all know when a huge player enters a market, they come in with a bang and launch an extensive advertising campaign. And, yes, their pockets are deep – but fear not.   PROMISING DATA  […]