Blog

Set the Tone for a Strong Year With a Strategic Planning Session

Here at cj Advertising, we know that there are many factors that determine the success of your Personal Injury law firm. However, there is one major thing that each and every firm can, and should, be doing to maximize growth: conduct annual (at least) planning […]

How to Get the Most Out of an Answering Service for Your Firm

Potential clients may reach out to your firm at any time, day or night, weekday or weekend. When they do, it’s extremely important for your firm to be prepared and equipped to not only take their calls, but to also be ready to take their […]

Best Personal Injury Attorney Conferences You Should Attend in Fall & Winter 2022/2023

One of the most effective ways to learn how to grow your law firm is to attend an in-person legal conference. The value you can get from meeting and talking to other law firms, continuing your education, and staying up to date with operations and […]

When Leads Are Down, You Don’t Have to Be.

No one likes seeing a dip in new case lead volume, but it happens. All par for the course when running a law firm. But what does a “dip” really mean and when should you start taking action? A dip in new case calls over […]

The DO’s and DON’Ts of Intake

Intake is your firm’s first impression with clients (and potential future referrers!). In fact, every single one of your new leads will experience your intake process. Because first impressions are often lasting ones, it’s critical to get it right. When your intake process is on […]

How the 80/20 Rule Can Help You Manage Your Personal Injury Law Firm

You may have heard of the Pareto Principle or the “80/20 rule.” This principle, first put forward by Italian economist and philosopher Vilfredo Pareto, suggests that 20% of your effort will generate 80% of your income. So that means 80% of your effort is only […]

To TikTok or Not? What Your Firm Should Know Before Deciding

Social media is one of the best ways to build trust and brand awareness for your firm. Many cj clients are familiar and comfortable with how platforms like Instagram and Facebook work. But now, a few have ventured into the video-sharing world of TikTok. Maybe […]

How to Get More and BETTER Reviews

There was a statistic in the 1990s that suggested that if someone ate at a good restaurant, they would tell at least one other person. But if they ate at a lousy restaurant, they would tell at least 12 other people. Of course that was […]

Winter, Spring, Summer, Fall — POLITICAL! Everyone’s Favorite Season is Coming up.

It’s a “bad” and even dreaded word to most (well, at least TV advertisers and buyers anyway). That’s right —POLITICAL. But it’s not new to any of us and is regularly occurring these days. On the bright side, 2022 is not a Presidential election year! […]