Blog
Can PI Firms Advertise on ChatGPT? Where the Opportunity Stands Today
People are increasingly turning to ChatGPT for questions that your firm can answer, like what they should do after a car accident, whether they need a lawyer, and who pays their medical bills while their case is open. That is a high-intent moment, and it […]
Micki Love Named a 2026 Nashville Titan 100 Honoree
NASHVILLE, Tenn., Aug. 20, 2026 — Titan CEO and headline sponsor RMG Erectors & Constructors are pleased to announce Micki Love, CEO and President of cj Advertising, as a 2026 Nashville Titan 100 honoree. This marks the second consecutive year Love has received the honor. The Titan 100 program recognizes Nashville’s Top […]
More Than a Press Release: How Digital PR Builds AI Visibility and Authority for PI Firms
Search is changing faster than most PI firms realize. Google’s traditional results now share the page with AI-generated answers, and tools like ChatGPT, Perplexity, and Google’s AI Overviews are answering legal questions directly, pulling from sources they consider authoritative. Showing up in those answers takes […]
Why Attorney Bios Are Now an SEO and GEO Priority
Most PI firms guard their Google reviews like a moat. You watch the star rating, you respond to the difficult ones, and you know what a dip in that number can cost you in a competitive market. Your attorney bios deserve that same attention, and […]
Google Is Changing How Local Services Ads Are Managed. Here Is What PI Firms Need to Know.
Google is retiring its standalone Local Services Ads (LSAs) dashboard and migrating all existing LSA campaigns into Google Ads. The rollout begins in August 2026 and runs through 2027. For PI firms currently running LSAs, the platform is changing, but the leads are not. Why LSAs Matter for PI Firms […]
YouTube Strategy for Personal Injury Law Firms: Treat It Like Search, Not Social
Most personal injury law firms treat YouTube the same way they treat Instagram. Post when you can, hope it performs, move on. However, YouTube is no longer only a social channel. It is now part of how people search for legal help, how Google surfaces video […]
The Hidden Journey: Where Potential Clients Really Research Lawyers Before Calling
On Tuesday morning, a driver is rear-ended. By Friday, she had seen three law firm ads on television, run multiple Google searches, watched a YouTube video, and read a blog on what to do after a wreck, scanned over a dozen reviews, and clicked through […]
Why Most Law Firm Websites Don’t Convert
Strong personal injury marketing gets people to your website. If your site isn’t built around how injured people make decisions (fast, on a phone, under stress), the traffic you purchased through TV spots, paid search, and LSAs is quietly bleeding out to your competitors. Too […]
What Is Generative Engine Optimization (GEO) and Why It Matters for Injury Lawyers in 2026
If your firm is still measuring search performance only by rankings and traffic, you’re already missing part of what’s happening. More and more prospective clients are getting their answers without ever clicking on a result. They’re asking questions and seeing a response generated directly on […]