FiSH!: Keep Your Culture Swimming in a Positive Direction

by Jenny Madison | April 4th, 2019

If you’re a cj client or friend of the agency, you’ve most likely heard someone talk about our FiSH! team. Whether you’ve seen our social media posts about FiSH-sponsored events or you’ve visited our office and witnessed grown people dress in camel suits while handing out beer and wine, the FiSH seed has been planted (whether you realize it or not). But some of you who are just getting to know cj, might be asking, “What the hell is a FiSH! team? Where did it begin? And why do these people dress like camels if they’re on a team called…FiSH!?”

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The 3 Ws of CTV: When? Why? Where?

by Angel Putman | March 19th, 2019

CTV (Connected TV) definition: Viewing video content via a TV screen connected to the internet. 

Think: Roku, AppleTV, your blu-ray player, or smart TV. The operative word here is TV. You’re viewing internet content on the television, not another device. 

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What are we really watching?

by Darron McKnight | March 1st, 2019

As Laura mentioned last week, there is a big buzz in Media about the transformation of TV viewing. She gave definitions for acronyms and introduced us to the changing landscape of television. Today, we’ll start looking into who is watching what.

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OTT, CTV, VOD, SVOD: WTF – What Does It All Mean?

by Laura Hudson | February 20th, 2019

The big buzz words around these days are OTT and CTV. It seems that the two acronyms are interchangeable depending on who you’re talking to. Sometimes they are included in the over-arching umbrella of digital, and sometimes they aren’t. Again, it depends on who you’re talking to.

Let’s go over some acronym identification and definitions so we’re on the same page. (more…)

Do Streaming Services Know How to Reach the Masses?

by Laura Hudson | February 5th, 2019

This year’s Super Bowl broadcast had all the usual suspect advertising we’ve come to expect with Anheuser-Busch, Pepsi, car makers and Doritos. But there were also at least 6 subscription streaming video services running ads during the game.

Why would a streaming service choose linear TV to advertise its product?

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What the Google Plus Shutdown Means for Your Law Firm

by Mike Hoffman | October 22nd, 2018

Since its launch in 2011, Google Plus struggled to gain ground against more established social networks like Facebook and Twitter. And over the seven years that have followed, newer contenders like Instagram and Snapchat have added pressure as web users continue to increase their screen time on mobile devices.

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People Are Asking Search Engines for Advice. Is Your Website Responding?

by Mike Hoffman | July 30th, 2018

If you’re a cj Integrated Digital client, the answer to the above question is yes. Voice assistants, such as Siri, Alexa, Google Assistant, and Cortana, are changing the way everyday people interact with the world around them. Just a decade ago, search engine optimization (SEO) relied upon the notion that a majority of users were accessing information from a desktop or laptop computer. Then smartphones and other mobile devices changed the game, integrating features such as a person’s geolocation to provide more relevant results. (more…)

New Template: “Like Son, Like Father”

by David Rumsey | June 14th, 2018

Before calling a lawyer, all accident victims do the same thing—they have a conversation. With spouses, doctors, parents, neighbors, friends— they talk to someone they trust about whether they should call a lawyer and which one they should call.

Our new original template, “Like Son, Like Father” taps into this reality and so much more.

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