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Reddit, sometimes called the “front page of the internet,” is a hub where users from around the globe converge to share and discuss a vast array of topics across interest-based communities known as “subreddits.”  Unlike more traditional social media platforms that focus on someone broadcasting […]

If you have no idea which of your law firm’s marketing campaigns are successful, you could be wasting valuable time and money. Understanding the effectiveness of your marketing efforts helps you craft a strategy that brings more people—and leads—to your site. UTM codes (Urchin Tracking […]

In May 2024, a leak of Google’s internal documentation of how its Search product works was made public, stirring endless conversation in the SEO community. The leak calls into question what Google says is important for SEO professionals to focus on versus what factors its […]

Digital spaces are in a constant process of change and renewal; it seems like new platforms, apps, and voices emerge every day, and are just as quickly drowned out by others. Despite this, one communication channel remains steadfast at the top of the pile: email. […]

Social media ads play a pivotal role in digital marketing, especially in highly competitive sectors like personal injury law. Platforms owned by Meta, such as Facebook and Instagram, are crucial for personal injury law firms hoping to reach and engage potential clients. These platforms allow […]

It’s been said that a good deed is its own reward, and the fulfillment one gets from helping others is worth the sacrifice. But did you know the rewards from a good deed can extend to the digital realm, too?  If your firm focuses on […]

John is a construction worker. As is common in his line of work, he suffers an injury due to faulty equipment. Seeking legal help, he picks up his phone and types “personal injury lawyer” into Google. As the results load, so does the Google Map […]

One of Google’s top priorities is offering search results that readers find valuable. This ensures people trust their product, find it useful, and continue to use it. So, in August 2022, Google began rolling out a “helpful content update,” which sought to improve the quality […]

The digital landscape is undergoing a huge shift that impacts all sectors, including legal marketing. Specifically, this shift is the demise of third-party cookies, tracking codes placed on website visitors’ computers or devices. For law firms, the end of third-party cookies means a new era […]