Daylight Savings Time Is About to Rock Your Law Firm’s World!

by Jenny Madison | October 19th, 2017

End of Summer Time, End Of Winter TimeDaylight Savings Time is approaching. Most of us embrace the extra hour of sleep we’re about to get in November and dread the hour lost each spring. On the surface, the effects seem like a minor inconvenience—a little lost sleep here, a little shift of daylight there. Harmless, right? It’s not! And here’s why this is important information for PI lawyers.


Winning is Earned, Not Given

by Arnie Malham | October 12th, 2017

Malham Family with Trophy

FOR YEARS, I’ve employed a bit of self-deprecating humor by saying, “no team I’ve ever cheered for has won a championship.” Many have come close, including the NFL Tennessee Titans in 1999 and the NHL Nashville Predators just this year (2017).

However, this summer, my daughter’s travel soccer team from Tennessee, competing at the highest possible level (U18 US Youth Soccer), had a storybook year going 24-1 and winning their State, Regional, and finally the National Championship in Frisco, TX on July 30th. Proudly, my daughter, the team’s goal keeper, was named the Golden Gloves Award Winner for her outstanding play in goal throughout the tournament.


Blog on the Back Burner? It’s Hurting Your Brand.

by Addison Durham | September 29th, 2017

Kitchen fireAre you keeping up with your blog? Maybe you’re struggling with the content or doubting if the effort is worth it. If that’s your mindset, beware. You may be condemning your blog to the place where marketing initiatives go to die—a hopeless vortex called the “back burner.” It’s the same momentum-killer that keeps you from reorganizing your out-of-control junk closet.


See you at Vista’s fall events?

by Renee Brank | September 21st, 2017

Vista Logo Version1

Peer Tested & Camel Approved!

Vista’s fall events are right around the corner.

Learn valuable tools and techniques to help increase your firm’s intake and DOUBLE your average settlement at these October sessions:


Google’s “Not Secure” Warning and How to Avoid It

by Kelly Hays | September 21st, 2017

Antique lock and key sitting on a blue illuminated keyboard.For over a year now, Google has been pushing sites to move to https/SSL and has rolled out waves of “penalties” for sites that hadn’t made the transition. The last wave happened January 2017 and penalized sites that collected certain types of sensitive information over an unsecure connection by placing a warning in the address bar.


Get Out. Let Others In.

by Arnie Malham | July 12th, 2017

2016-10-06_Arnie_GP_82680Question…How many personal injury law firms have you visited, toured, and learned from in your career?

It doesn’t matter if they are in your market, or far, far away. Because the learning that happens in someone else’s shop is often above and beyond the effects of a conference, workshop, or seminar.



Too Much Spam?

by Mike Hoffman | June 8th, 2017


Spam is a four-letter word, and for good reason: it’s a pain. And if you’re trying to run a lean, mean intake department at your law firm, sorting through spam form submissions can get under your skin. Recently, our Interactive team received client feedback that boils down to this question: what can be done to eliminate spam form submissions on the sites we handle?


Algorithms Change. Is Your Content Strategy Keeping Up?

by Mike Hoffman | May 22nd, 2017

Search button on virtual screen pressed with finger

Even in the smallest markets, competition is fierce to appear on the first page of search engine results. If you’re asking yourself why you’re not at the top of the list, you may be wondering if the problem lies within your content. Could more potential clients find you if you used the right terms?


Rain? Sleet? Snow?

by Angel Putman | April 28th, 2017


Neither rain, nor sleet, nor snow…

No, we aren’t going to talk about the USPS, but let’s talk about the weather and how that affects calls.

Unfortunately, Mother Nature can take a toll on our commutes. We all know that accident numbers rise when adverse weather comes into play. It can be a light rain, a blizzard, thunderstorms, hurricanes, you name it. Accidents are going to happen, and people are going to need help.