E-E-A-T: The Addition of Experience to Google’s E-A-T Algorithm

What is Google E-A-T? E-A-T stands for Expertise, Authoritative, and Trustworthiness and is used as a concept in Google’s algorithm as one way to evaluate search quality. The first version of this was integrated back in 2014, but it has recently gotten an upgrade. The […]

ChatGPT and the Effect on Personal Injury Law Firms

What is ChatGPT? ChatGPT is an AI-powered chatbot that was released in November 2022 by OpenAI. This is a fancy way of saying it’s a machine trained to respond accurately and appropriately to conversational prompts. It is currently released as a testing preview, meaning users […]

Get More from Your Marketing Content

“Content is king.” We’ve all heard this, but the “why” isn’t always obvious. Does it mean just endlessly churning out new content for no purpose other than because the SEO gods decreed so? No!   First, it’s important to understand why consistent fresh content is […]

How TV Still Plays an Impactful Role in the Personal Injury Law Marketing Mix

How did you hear about our firm? Asking potential clients, “How did you hear about our firm?” provides sometimes actionable—albeit subjective—information you can use to understand how your marketing is working for you. To single out two answers, “Word of mouth” usually tells you your […]

SMS vs. Email Marketing: Which Is Better?

Have you ever considered just how much the internet and smartphones have changed the marketing game? Advertising gurus of past generations couldn’t imagine the access we now have to people’s attention and time. At a moment’s notice, we can reach into someone’s pocket and drop […]

Tips for Working With a Paid Leads Vendor

Recently, there’s been a lot of buzz about Personal Injury firms working with lead generators to buy leads. These vendors advertise for Personal Injury services without listing a specific firm. Then, they send the contact information and case information at a set fee per lead.  […]

Doing Better Work With Max Yoder

At cj Conference 2022, we had the pleasure of listening to Max Yoder’s keynote presentation, “Do Better Work: Finding Clarity and Camaraderie in Work and Life” based on his book, Do Better Work. Max founded Lessonly, an online learning platform, and served as the CEO […]

Social Community Campaigns: An Investment With Meaningful Returns

The importance of community campaigns cannot be overstated. The opportunity to show goodwill to the people in your community is possibly the most meaningful way your firm can connect outside of helping the injured who call your firm for legal help. Our team has been […]

Advantages of Working With a Funding Company

There are many options available to law firms for loans and funding for start-ups, capital, and growth. There are traditional methods like Small Business Loans along with companies offering specific types of funding for personal injury law firms. Law Firm Financing Is Different From Law […]