Data-Centric Media Buying for Law Firms
Strategic Media Planning and Placement
Get the Most Return for Your Advertising Investment
When it comes to maximizing the effectiveness of your advertising dollars, it’s critical that you have access to media experts with a shrewd eye on statistics and data. When you partner with cj’s Media team, you can count on that. With 125 years of combined industry experience and supreme proficiency with tracking reports and advanced tools of the industry, we diligently work to help cj clients get the most out of their advertising dollars.
The Marketing Funnel and TV
TV is still the way to reach the masses and build your brand. Our strategy is not only to be at the top of the funnel building brand awareness, but to also generate as many direct response leads as possible. We’re able to do that with our proprietary software cjTrack. Designed to aggregate all cj media planning and placement services, it tracks client spending by products, call times, and signup data, as well as program and spot performance. cjTrack, combined with efficient processes and supreme attention to detail, make our media team stand apart from all other agency media departments.
cj Media Offerings to
Maximize Your Leads
Our law firm media buying services involve negotiating and placing all media schedules, and we provide and execute buy strategies to build brands and maximize leads. Strategies include:
- Community Focus
- Broadcast TV
- Cable TV
Station Partnership Packages
Learn more below about how our team works to build the most optimal media buys:
- Media schedule negotiation (TV, outdoor, station packages, print, radio)
- Accuracy checks performed on all station contracts
- Industry database subscriptions, including Strata, Nielsen, SQAD, and AdIntel
- Station package analyses that inform negotiations and recommendations
- Outdoor media buying
- Monthly program tracking analysis
- Quarterly buy change updates when leads do not increase
- Market trips with client and station management
Traffic and Data Management
- Spend data managed via cjTrack
- Data reporting provided via cjTrack with 24/7 client web access
- Monthly competitive spending analyses with 24/7 client web access
- Monthly station invoice reconciliations—about 57% of the invoices we receive have an error that equal over $600k in makegoods and/or credits to our clients
Strategic Media Communication
- Budget strategy recommendations based on market data and historical knowledge
- Regular communication regarding annual buy updates and holiday budgets
- Collaboration on client conference calls when appropriate
Dominate Your Market.
Join the cj Family.
Many agencies offer video marketing for law firms, but very few do video marketing exclusively for personal injury firms. We’ve been creating ads for personal injury lawyers since 1994, using data and industry knowledge to create effective campaigns for our clients.