ChasenBoscolo – 30-Year Anniversary Q&A

Congratulations to the firm on your 30-year anniversary. Such a milestone must inspire reflection on where you’ve been and how far you’ve come. What can you share about the firm’s beginnings? When I started the firm 30 years ago, I was, pretty much, a one-man […]

Back to the Future

Once upon a time from 2001 through about 2011, local mass tort advertising campaigns were an active and regular occurrence. Most clients will remember the typical sequence of emails, conference calls, deal options, and most of all…the havoc of intake for nearly every campaign.

Steinger for State Senate!

Michael Steinger, Cofounder and Senior Partner of Steinger, Iscoe & Greene, is officially running for a seat in the Florida State Senate.

When Words Collide

As a copywriter here at cj Advertising, I know firsthand that words have power. And I can tell you that we carefully choose the right words to market our clients’ brands. That’s why there’s been a lot of discussion lately in the Creative Services department about […]

Pay Per Inquiry: Where do we stand?

Last June, we launched a push toward creating pay per inquiry opportunities with, primarily, print avenues. Over the past year, your cj Media team has researched and pitched various publications in over 25 markets, including Houston, West Palm Beach, Birmingham, D.C., Nashville, and Austin, among […]

Web Forms: Less Means More

At a recent marketing conference I attended, the audience was asked if we’d ever lied while filling out a form online. A quick poll showed a majority of people said yes. The reasons varied from person to person, but the underlying themes were the same: not […]

Affiliate Changes

From time to time, stations within a market change affiliates. Stations are bought and sold all the time and that can mean big changes. It has happened to several markets where we have active schedules. So what exactly does it mean when the affiliates change?