May 8th, 2014|
With such a competitive online environment, website visitors tend to have short attention spans and will leave websites very quickly if they can’t easily navigate to the information they’re looking for. While some bells and whistles are awesome, depending on the industry and target audience, simplicity can many times drive higher conversions.
At cj Advertising, our number one goal is to help our clients’ websites convert higher than industry standards. Here are some steps we follow when planning a new website: (more…)
October 17th, 2013|
This blog post was written by Interactive Web Copywriter Reid Akins in collaboration with cj’s Search team.
Google just changed the search game again.
The company’s newest search algorithm, called Hummingbird, was announced on September 26, 2013, to coincide with the company’s 15th anniversary. Hummingbird is designed to give users faster and more relevant search results by changing the way Google interprets search queries and reads website content.
3 Ways Hummingbird is Changing SEO (more…)
May 16th, 2013|
This post was written by Email Marketing Specialist Jordan Redfearn at cj Advertising.
You may have heard that email marketing is a “spammy” and outdated form of communication. Interactive’s Community Engagement team is here to tell you that these presumptions are incorrect! (more…)
March 1st, 2013|
We Don’t Set It and Forget It
When cj Advertising’s Interactive team runs a Pay-Per-Click (PPC) campaign, our efforts pay off. In 2012, clients with locally targeted Search Network PPC campaigns saw averages of:
- 8% Web form conversion rates
- 9% quality call conversion rates
- $295* cost-per-lead
*Average cost-per-lead was calculated using Web forms and quality calls (3:00 or longer). (more…)
February 22nd, 2013|
Of the 58 million people who sought a lawyer in 2012, 76 percent used online resources. That’s 44 million people who will only find you if you have a strong online presence.
It’s no secret that social media is transforming the way the world does business. We’ve heard this over and over again for the past five years. So if you aren’t on the social media bandwagon, you’re being left in the dust. (more…)
January 29th, 2013|
August 15th, 2012|
Coming from one of the most competitive Web industries in the world, Neil Schrum is cj’s new Director of Interactive.