Law firms specializing in personal injury cases are in a unique marketing position. When it comes to prospective clients, marketing efforts like billboards and TV reach broad, general audiences, while digital advertising tools like search and social ads target specific audiences. How can firms build […]
Could Your Personal Injury Marketing Dollars Be Slipping Away From You?
Here at cj Advertising, we are constantly monitoring our clients’ marketing dollars. Even if your personal injury law firm is not a cj client, you can and should be doing the same thing. At any given time, you should know what you are spending across […]
Best Personal Injury Attorney Conferences You Should Attend in 2023
Attending an in-person conference or training event is one of the most effective ways to learn how to grow your law firm. In this competitive industry, it’s crucial to meet and talk to other law firms, continue your education, and stay up to date with […]
How Effective Case Management and Marketing Work Together
It’s easy to fall into the trap of thinking that marketing ends as soon as a case gets in the door. Your marketing dollars have done their job, right? On the contrary, marketing continues far beyond the initial call or web submission. In a recent […]