“Everything in life has its price.” – Paulo Coelho, The Alchemist For each of you, there are currently cases in your pipeline that came to you virtually free: a past client referral, a favor from a fellow attorney, a paralegal’s sister. These can fuel incredible […]
On the Horizon: Pay Per Inquiry
Pay Per Inquiry (PPI) opportunities may be just around the corner. As mentioned in Media Buyer Lee Sparrow’s blog, “Print – Time of Death: 2015”, as print ad revenues continue to decline, we’re jumping on this as an opportunity to create a more robust pay […]
Don’t Let Your Image Get Outdated – Keep Creative Fresh
“You will never get a second chance to make a first impression.” – Will Rogers We have all heard about the importance of a first impression. This could be true for a job interview, a new client intake, or something as simple as meeting a […]
The Value of Values
Once I realized it, it was obvious. Everything I’d ever read about developing core values was wrong. Until now, I’d been told that the standard way to develop core values was this: Identify the people in the company who are best at their jobs. Write down […]
Crumley Roberts – Greg Jones Law Q&A
In late 2014, Crumley Roberts agreed to take over the Greg Jones Law brand in Wilmington, North Carolina. While intake and management is now handled out of Crumley Roberts’ main office in Greensboro, the change is virtually invisible to the Wilmington market, with TV spots and online presence remaining Greg Jones Law. We recently spoke with […]
Check 1,2 – Media’s Monthly Invoicing Process
Part 5 of a multi-part series on “Going Behind the Media Curtain” In 2014, cj placed over $26 million in television ad buys. Over 1.1 million spots were purchased. TV stations are great and all, but surely not all of those 1.1 million spots ran […]
The Proof: Techniques for Proofreading
This is the Creative Services blog series, The Proof, where we’ll share writing tips for lawyers. Each time your firm releases a blog, a marketing e-mail, or even a post on social media, you have an opportunity to make a great impression. There is one sure […]
Have you liked us on Facebook?
Want to see what projects we’re working on, who we’re working with, and what our culture’s all about? Like cj Advertising on Facebook to find out and get all of the latest updates! Plus, you never know when a potential blackmail photo of Arnie and […]
YourBrand.sucks: How to handle the new .sucks domain extension
You may have heard the news that the Internet Corporation for Assigned Names and Numbers (ICANN) has approved several hundred new gTLDs. A gTLD is a generic Top-Level domain (also commonly referred to as a TLD) such as a .com, .org, or .net. Some of these […]
EXP Shooting Tips Part 3: Community Events
At cj Advertising, the law firms we represent are famous for being leaders in their respective communities. They organize their own charitable initiatives and support a bevvy of existing non-profits across the nation. Anytime one of our law firms participates in an important community event, […]