Take it to the House(hold)!

What is a “household?” Nielsen defines it as: A home with “at least one operable TV/Monitor with the ability to deliver video via traditional means of antennae, cable STB or Satellite receiver and/or with a broadband connection.” When placing local TV ads in various markets […]

Preempts and Makegoods: Money on the Move

“This ad is paid for by…”  Sound familiar?  Expect to be inundated with this message in 2016 as political ad dollars are expected to break record spending.  The influx of political ads can affect your media buy, but we have a solution. What is a […]