Along with a host of cj clients (10 firms) and hundreds of other business leaders from around the country, Jimmy and I just returned from 2 great days of learning at Gazelle’s Fortune Growth Summit in Phoenix. What a kick into the future!
Media Placement – Core Belief #8
#8. MAXING OUT. Always max out the DR schedule before placing any Image schedules.
Exact-Match Domains – What’s the Value?
A couple of weeks ago, Google engineer Matt Cutts tweeted the following: Minor weather report; small upcoming Google algo change will reduce low-quality “exact-match” domains in search results.
Staying Ahead of the Curve with Your 2013 Media Schedules
With football gracing our TVs every weekend and the World Series just days away, one thing is for sure: it’s officially negotiating season for cj’s Media team!
Media Placement – Core Belief #7
#7. SAVING CABLE FOR LATER. Cable is not an effective direct response vehicle.
Fungal Meningitis Outbreak
The Centers for Disease Control and Prevention (CDC) and the U.S. Food and Drug Administration (FDA) are currently investigating a multi-state outbreak of fungal meningitis affecting patients who received contaminated batches of epidural steroid injections in their spines. Multiple deaths have been attributed to the […]
Media Placement – Core Belief #6
# 6. NIELSEN. We subscribe to Nielsen because we need to have full access to all information that will equip us with market data. Nielsen helps us: 1) place the most effective buys, 2) understand the market, 3) stay informed about the competition, and 4) […]
Media Placement – Core Belief #5
#5. MONDAYS & TUESDAYS. Front-loading the week first (add days with dollars) is the most productive strategy because the early part of the week is when the most calls are generated.