Building and launching successful email marketing campaigns for your law firm requires knowledge, planning, and constant tweaking and analysis. It also requires following specific guidelines set by some of the most popular email clients, including Google and Yahoo. While guidelines for sending marketing emails to […]
Amazon Prime Adds Ads | What You Should Know
On Monday, January 29, 2024, Amazon will switch ALL of its Prime users from ad-free to ad-supported. You can pay an extra $3/month to remain ad-free, but estimates suggest that only about 30% (at most) of users will make the change. So, figure something like […]
Can AI Content Help Law Firms Get Ahead?
AI Content: A New Trend in the Legal Sector Artificial intelligence has revolutionized many industries—now, AI content writing tools are primed to transform the legal field as well. AI’s role in content creation could be a game changer in an industry where time is […]
Update Your SEO Strategy for Google’s Search Generative Experience
In Part One of Google’s Search Generative Experience for Legal Marketing, we introduced the concepts of zero-click searches and Google’s Search Generative Experience (SGE). As both zero-click searches and SGE aim to simplify the search process by displaying the most relevant results directly to users, […]
Google’s Search Generative Experience for Legal Marketing
Google’s Search Generative Experience (SGE) is all about making Google searches more helpful and efficient. It is intended to provide quick and useful information without users needing to click through multiple websites. It does this by using AI-generated responses to questions, keywords, and search topics. […]
Looking Ahead with Google AI
Looking Ahead with Google AI Heading into 2024, people have a huge number of choices for consuming content. Gone are the days of limited TV channels or a handful of newspapers—now, it’s a digital feast where options seem limitless. This surge in content platforms and […]