Q&A with DeVaughn James

In 2011, Dustin DeVaughn and Richard James created a new personal injury firm in Wichita, Kansas and set out to do things differently than their former employer. As they grew, they decided to move to a higher visibility retail location that included their own outdoor […]

Closed Captioning Opens New Possibilities

Personal injury lawyers are in the people-helpin’ business. By extension (I’m proud to say), so are we! As an ad agency that exclusively represents personal injury law firms, our commercials speak to people from all walks of life. But for some reason, we’ve been under-communicating with […]

26 Steps to Greatness: cj’s Annual Placement Process

Part 6 of a multi-part series on “Going Behind the Media Curtain”  We told you that it’s all about the calls. We showed you what we do when calls are low. Rewind for a second. We keep mentioning making revisions to help your calls, but […]

Fear Trigger in Advertising

The emotion of fear (specifically fear of loss) is a key driver in human decision making. In fact, many studies suggest that loss aversion is twice as powerful as the pleasure of gain. Here in Creative Services, we’ve read the research that substantiates fear’s powerful […]

Respect for AT&T’s PSA

As an ad agency that exclusively serves personal-injury law firms, it’s part of our job to celebrate our own work. (Always be sellin’!) But as advertising enthusiasts, we’re also happy to applaud great commercials, no matter who created them. Well today, we’re giving a tip o’ the hat to […]

Non-Marketing Leads

There are two major categories when it comes to leads: marketing and non-marketing. Marketing leads are leads that are generated specifically by the money spent on advertising opportunities. These are the types of leads that we work to produce for you through TV, Web, Outdoor, […]

From Soaps to Judge Shows: How the Daytime Lineup Changes

TV began with only a few networks, slowly picked up with Cable TV, and now with digital options, we have endless alternatives for viewing programs. As for the big networks, ABC, NBC, and CBS have traditionally aired mainly news, soaps, and stimulating talk shows in […]

Championships, Brands, and Coaching

When Champions win, it’s not by accident. Champions win only after intense planning, investment, and execution. With any winning team…it is not about fancy uniforms or a new stadium. With any winning brand…it’s not about fancy packaging or a slick office.