Blog
PRESS RELEASE: cj Advertising Joins Herringbone Digital to Expand Digital Marketing Capabilities for Personal Injury Law Firms
Partnership unites cj’s three-decade creative legacy with Herringbone’s advanced digital strategies for law firm growth NASHVILLE, TN, UNITED STATES, August 21, 2025 /cj Advertising and Herringbone Digital today announced that Herringbone Digital has acquired cj Advertising, creating a powerful partnership aimed at expanding digital marketing capabilities for personal […]
Micki Love Named 2025 Nashville Titan 100
Micki Love, President and Chief Client Strategist of cj Advertising and founder of Xcelerator Law Firm Consultants, has been named to the inaugural 2025 Nashville Titan 100. Love’s selection recognizes her unique approach to law firm growth, combining her 23 years of law firm management […]
The Data Privacy Stakes for Personal Injury Firms
For personal injury law firms in 2025, data privacy has evolved from a compliance checkbox to an imperative that directly impacts the acquisition of clients. Today’s potential clients expect a lot of transparency about how their sensitive information is collected, stored, and used, while also […]
The Power of Podcasting for Personal Injury Law Firms
Podcast listenership has exploded over the past decade, with over 100 million Americans now listening weekly. That’s nearly one in three adults actively seeking audio content during their daily routines. For personal injury law firms, this represents an opportunity to reach potential clients during their […]
What We Learned Evaluating 50+ AI Tools for Legal Marketing
The legal marketing landscape is buzzing with AI promises, but separating genuinely useful tools from marketing hype requires a strategic and well-informed approach. Personal injury law firms are increasingly exploring AI solutions to improve efficiency, enhance client service, and streamline operations, but successful implementation requires […]
The Secret Season for PI Firm Growth: Capitalizing While Competitors Rest
The Counterintuitive Truth About Summer Legal Marketing When many personal injury firms dial back their summer advertising budgets, they’re actually walking away from one of the year’s most lucrative opportunities. Conventional wisdom suggests potential clients may be too busy with vacations and outdoor activities to […]
Attract High-Value Motorcycle Cases While Your Competitors Chase Generic Auto Claims
Motorcycle accidents represent a $16+ billion annual opportunity for personal injury firms—yet most fail to capture these premium cases. Why? They’re buried in generic auto accident marketing. The cj Advertising playbook positions your firm as the go-to motorcycle accident specialists, attracting higher-value cases your competitors […]
Best Personal Injury Marketing Practices for Special Case Types
Personal injury law is a diverse field with various case types requiring unique marketing approaches. Whether you’re targeting nursing home abuse, birth injuries, or big truck accidents, your marketing strategy should be tailored to reach the right audience at the right time. In this blog […]
How Your Social Media Strategy Can Benefit Your Firm’s SEO
Many law firms invest lots of time and effort into their social media strategy posting updates, sharing content, and engaging with followers, often with the express purpose of gaining leads and new clients. In fact, 70% of law firms incorporated social media in their marketing […]