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The rise of AI has caused a seismic shift in law firm marketing. For example, Google’s Search Generative Experience (SGE) has turned traditional pages of organic search results filled with blue links into full-blown AI answers delivered directly by Google itself. What do these mean […]

The pace of change in legal marketing is accelerating, and at the center of it all is Artificial Intelligence. For many law firms, the constant stream of new tools, shifting search engine behaviors, and bold claims can feel overwhelming. How do you separate the hype […]

Partnership unites cj’s three-decade creative legacy with Herringbone’s advanced digital strategies for law firm growth NASHVILLE, TN, UNITED STATES, August 21, 2025 /cj Advertising and Herringbone Digital today announced that Herringbone Digital has acquired cj Advertising, creating a powerful partnership aimed at expanding digital marketing capabilities for personal […]

Micki Love, President and Chief Client Strategist of cj Advertising and founder of Xcelerator Law Firm Consultants, has been named to the inaugural 2025 Nashville Titan 100. Love’s selection recognizes her unique approach to law firm growth, combining her 23 years of law firm management […]

For personal injury law firms in 2025, data privacy has evolved from a compliance checkbox to an imperative that directly impacts the acquisition of clients. Today’s potential clients expect a lot of transparency about how their sensitive information is collected, stored, and used, while also […]

Podcast listenership has exploded over the past decade, with over 100 million Americans now listening weekly. That’s nearly one in three adults actively seeking audio content during their daily routines. For personal injury law firms, this represents an opportunity to reach potential clients during their […]

The legal marketing landscape is buzzing with AI promises, but separating genuinely useful tools from marketing hype requires a strategic and well-informed approach. Personal injury law firms are increasingly exploring AI solutions to improve efficiency, enhance client service, and streamline operations, but successful implementation requires […]

The Counterintuitive Truth About Summer Legal Marketing When many personal injury firms dial back their summer advertising budgets, they’re actually walking away from one of the year’s most lucrative opportunities. Conventional wisdom suggests potential clients may be too busy with vacations and outdoor activities to […]

Motorcycle accidents represent a $16+ billion annual opportunity for personal injury firms—yet most fail to capture these premium cases. Why? They’re buried in generic auto accident marketing. The cj Advertising playbook positions your firm as the go-to motorcycle accident specialists, attracting higher-value cases your competitors […]