Part 7 of a multi-part series on “Going Behind the Media Curtain” Here in the cj Media Department, we live and die by the data. Ok, that’s a little extreme, but it is very important to our process. As media buyers and […]
Three Rules for Outdoor Success
Back in July, Laura Hudson took a deep dive into our outdoor buying strategy and explained the differences between bulletins, posters and “big boy boards.” Overall, you get the best bang for your buck by going the poster blast route – better exposure, larger number […]
The Proof Part 2: The Comma
In the first post of our multi-part proofing series, we shared our personal proofreading techniques. For all future posts in this series, we’ll discuss the most common writing mistakes that we encounter. Besides, when proofing, it’s good to know what you’re looking for when you […]
When the Gloves Come Off: Could Station Disputes Become a Thing of the Past?
If it’s up to the FCC, they will. Remember when we told you all about station disputes and how cj handles them? Well, if the FCC has anything to say about it, station disputes will become a thing of the past—in other words, that’s one […]