In last week’s blog post, we wrote about the importance of having a detailed marketing calendar for 2023. Now that you know your plans for the coming year, it’s time to ensure that you keep everyone else in your firm in the loop as well. […]
The Marketing KPIs You Need To Be Tracking
“We must realize – and act on the realization – that if we try to focus on everything, we focus on nothing.” John Doerr, author of Measure What Matters This quote rings true in many circumstances, but especially in the world of marketing for Personal […]
Why Your Firm Needs Core Values
In recent years, we’ve heard a lot of buzz about company “core values” – you may have seen them in job postings, social media content, or highlighted throughout businesses websites. If you have not jumped on the trend and identified official company values at your […]
Google’s Helpful Content Update – August 2022
In response to user feedback, Google introduced a new update in August they dubbed the “Helpful Content Update.” The purpose of this update was to eliminate websites deliberately designed to trick the system, which undermines their ability and mission of providing the most relevant and […]
7 Gift Ideas That Are a Hit With Referral Partners
A question we hear often from law firms is, “We’d like to send something special to our referral partners to thank them and show appreciation. Do you have any gift recommendations?” Now, first things first: If you are a law firm who is considering sending […]