Nashville

A Series of Social Lies: Part Three

by cjadmin | April 10th, 2014

The Lie: Social Media doesn’t generate leads.

Congratulations! You’ve embraced the new and ever-evolving world of social media! You’re posting engaging content and boosting your best posts; your reach and engagement levels are growing from month to month; and your recent campaign tripled your audience. You’ve knocked this one out of the park, right?

Don’t get too comfortable. You might be missing everyone’s favorite metric: leads.

We like leads.

Leads generate business, and we seek every opportunity to generate business for our clients. But an opportunity is frequently overlooked in social media due to the misconception that it isn’t possible to acquire leads via social. (more…)

A Series of Social Lies: Part Two

by cjadmin | February 25th, 2014

The Lie: Anyone can manage your social media.

It’s fairly common to see business executives hand their social media presence over to the millennial in the office, typically an intern or young office assistant. While these individuals are often great at connecting with each other on social media, they might not be the best option for connecting your brand, and I’ll tell you why:

Social media has the power to connect directly with customers, to engage users in conversation about your product or service, and to present your brand to an audience of millions. That’s a big responsibility. Is your social media manager qualified to do these things effectively?

When you’re looking for someone to manage your social media, being a millennial doesn’t always mean they have the knowledge and skillset required for the job. At cj, our social media specialists have 4 key areas of expertise. (more…)

Out of the Inbox Email Marketing

by cjadmin | May 16th, 2013

This post was written by Email Marketing Specialist Jordan Redfearn at cj Advertising.

You may have heard that email marketing is a “spammy” and outdated form of communication. Interactive’s Community Engagement team is here to tell you that these presumptions are incorrect! (more…)

How We’re Improving Your Web Video Presence

by cjadmin | January 29th, 2013

This blog post was written by Amie Adkins, a Video SEO Specialist at cj Advertising

According to eMarketer.com, more than 169 million people will watch online videos in the United States during 2012. And that figure will climb to nearly 200 million by 2015. (more…)

Singular focus, fewer customers, huge results

by Jordan Redfearn | August 8th, 2012

The Dijulius Group recently wrote an article about how we like to do business, and why we succeed at what we do.

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cj helped out at the Nashville Rescue Mission

by Jordan Redfearn | June 19th, 2012

cj went to the Nashville Rescue Mission and helped out with some manual labor in the kitchen and out in the heat doing yard work. The Nashville Rescue Mission is dedicated to helping the hungry, homeless, and hurting. Their goal is to restore hope and transform lives. Check out our photos here.

Tonight is the In Her Shoes benefit for the YWCA of Nashville & Middle Tennessee

by Jordan Redfearn | May 10th, 2012

The YWCA of Nashville and Middle Tennessee is raising awareness and funds for families in abusive situations, by hosting In Her Shoes, a silent auction featuring stylish shoes and handbags from your favorite designers.

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Best in Business Award

by Jordan Redfearn | April 19th, 2012

We’re proud to announce that cj won the Nashville Business Journal’s Best in Business Award!

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Raise the Ceiling

by Jordan Redfearn | April 18th, 2012

The Nashville Post wrote a piece about how important training is, and how our fearless leader, Arnie, implements what he learns into his business.

At cj, we believe that learning about your job makes you do the best you can possibly do. Which is why we don’t cut back on our training opportunities.

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#4 Top of the List: Advertising Agencies

by Jordan Redfearn | July 12th, 2011

The Nashville Business Journal ranked us #4 among all the brilliant advertising agencies in Nashville.

“cj Advertising had gross income in 2010 of $6.6 million. Total billings for the year were $40 million. The firm has total local staff of 75. “

-From The Nashville Business Journal.