April 10th, 2014|
The Lie: Social Media doesn’t generate leads.
Congratulations! You’ve embraced the new and ever-evolving world of social media! You’re posting engaging content and boosting your best posts; your reach and engagement levels are growing from month to month; and your recent campaign tripled your audience. You’ve knocked this one out of the park, right?
Don’t get too comfortable. You might be missing everyone’s favorite metric: leads.
We like leads.
Leads generate business, and we seek every opportunity to generate business for our clients. But an opportunity is frequently overlooked in social media due to the misconception that it isn’t possible to acquire leads via social. (more…)
February 25th, 2014|
The Lie: Anyone can manage your social media.
It’s fairly common to see business executives hand their social media presence over to the millennial in the office, typically an intern or young office assistant. While these individuals are often great at connecting with each other on social media, they might not be the best option for connecting your brand, and I’ll tell you why:
Social media has the power to connect directly with customers, to engage users in conversation about your product or service, and to present your brand to an audience of millions. That’s a big responsibility. Is your social media manager qualified to do these things effectively?
When you’re looking for someone to manage your social media, being a millennial doesn’t always mean they have the knowledge and skillset required for the job. At cj, our social media specialists have 4 key areas of expertise. (more…)
May 16th, 2013|
This post was written by Email Marketing Specialist Jordan Redfearn at cj Advertising.
You may have heard that email marketing is a “spammy” and outdated form of communication. Interactive’s Community Engagement team is here to tell you that these presumptions are incorrect! (more…)
January 29th, 2013|
August 8th, 2012|
June 19th, 2012|
cj went to the Nashville Rescue Mission and helped out with some manual labor in the kitchen and out in the heat doing yard work. The Nashville Rescue Mission is dedicated to helping the hungry, homeless, and hurting. Their goal is to restore hope and transform lives. Check out our photos here.
May 10th, 2012|
The YWCA of Nashville and Middle Tennessee is raising awareness and funds for families in abusive situations, by hosting In Her Shoes, a silent auction featuring stylish shoes and handbags from your favorite designers.
April 19th, 2012|
We’re proud to announce that cj won the Nashville Business Journal’s Best in Business Award!
April 18th, 2012|
The Nashville Post wrote a piece about how important training is, and how our fearless leader, Arnie, implements what he learns into his business.
At cj, we believe that learning about your job makes you do the best you can possibly do. Which is why we don’t cut back on our training opportunities.
July 12th, 2011|
“cj Advertising had gross income in 2010 of $6.6 million. Total billings for the year were $40 million. The firm has total local staff of 75. “