Political – 2008, 2012, and 2016 – What should we do?!

It’s that time again, election time. With new presidential candidates comes new presidential campaigns. And with new presidential campaigns comes a whole bunch of money spent on political commercials. This year it is expected presidential ad spending will reach or exceed $11.4B, with the bulk […]

Mass Tort Ads: Better Not Call Saul!

Around the cj water cooler, there’s been a lot of buzz about a recent episode of the hit show, Better Call Saul. The chatter was not about the usual appalling ethics of the lead character (PI Lawyer, Saul) but rather a class action television commercial […]

Media 101

The media team has been blogging for a while now. Sometimes we may speak in media tongue. So what does it all really mean? It might help to explain some of this media jargon. Below I have included some of the most commonly used words […]

Station Client Relationships – The cj Way

In the advertising world there is a long-standing unspoken “rule” that if an advertiser has an agency of record, all information, pitches, offers, tickets, incentive trips, everything flows through the agency first. I mean, who wouldn’t want first dibs on a tickets to an Adele […]