One of Google’s top priorities is offering search results that readers find valuable. This ensures people trust their product, find it useful, and continue to use it. So, in August 2022, Google began rolling out a “helpful content update,” which sought to improve the quality […]
Building Client Relationships in the Post-Cookie Era
The digital landscape is undergoing a huge shift that impacts all sectors, including legal marketing. Specifically, this shift is the demise of third-party cookies, tracking codes placed on website visitors’ computers or devices. For law firms, the end of third-party cookies means a new era […]
Understanding the Distinctions Between PPC and LSA Advertising
In 2024, consumers have more options than ever before for how they spend their time online. From following social media influencers to checking emails, reading blogs, watching YouTube, and doing deep dives through Google, there’s something of interest for everybody. But more digital channels for […]
5 Do’s and Don’ts for Writing Compelling Legal Blogs and Emails
Let’s be frank: there’s a lot of personal injury content online, including blog posts, videos, landing pages, newsletters, social media, and advertisements. If you’re reading this blog, you’re not only aware of this, you’re probably part of this crowded field. Thus, you may be wondering […]
Design Inspiration for Personal Injury Law Websites
Websites aren’t just digital brochures for companies. They’re vital tools in any effective marketing strategy, especially for personal injury law firms. Simply put, your website is the front door to your legal services, and it’s often your first point of contact with potential clients. So, […]