At cj Conference 2012, we discussed the practice of buying a competitor’s firm name through a paid search program like Google’s AdWords, Yahoo, MSN/Bing, etc… Is this a smart and/or fair marketing tactic?
Digital Stations — What Are They, and Why Should You Care?
This blog post was written by Senior Media Buyers Jenny Druckenmiller and Darron McKnight. What are Digital Stations? When the media team refers to digital stations, we are talking about digital substations that are carried by major networks. In 2009, the FCC required broadcasters to […]
The Power of Quality Web Content
This post was written by Interactive Web Copywriter Mike Hoffman at cj Advertising. In an era of short attention spans, complex search engine algorithms, and 140 character tweets, it’s no secret that people expect fast access to the information they need. But your website needs […]
Spending Enough in Daytime TV. What’s Next?
Are you spending enough in daytime TV and want to know the next steps to continue BUILDING YOUR BRAND? cj Media has some options for you!
What Is A/B Testing, and Why Do We Do It?
When cj’s Interactive team builds a website, it’s up to our UX specialist to make it visually appealing, user friendly, and built to convert. A/B testing helps us achieve this goal. What Is A/B Testing?
Mike Bottaro’s Spot “Selection”
Car Accident? It’s Good to Know…Mike Bottaro! Mike Bottaro was the first to take advantage of our new Select Shoot option. It incorporates proven scripts, a cool pre-produced graphics package, and best of all, a quick turnaround. Check it out! For details about the benefits […]
SEO Highlights – Issue 1
This blog post is written by Matthew Wilson, an SEO Specialist at cj Advertising. “SEO Highlights” is a bi-weekly roundup of relevant SEO-related articles from cj’s Interactive SEO team. With the recent Panda Update on March 15, SEO tactics and strategy are in the spotlight […]
Destination: Nashville!
Sure, you’ve been to Nashville to shoot commercials and to attend our great annual conferences, but have you ever spent a day in Nashville focused purely on marketing strategy and tactical planning for your firm?
Norris Injury Lawyers – Legal Defense Q & A
Since 2001, cj Advertising has had the privilege of working with Norris Injury Lawyers—a top brand in the Birmingham market and one of the most respected firms in the cj family. We recently spoke with Robert Norris about a $10.5 million judgment that took 14 years for the firm […]
No Fee Guarantee Goes International
The NO FEE GUARANTEE is not just synonymous with U.S. law firms anymore! It has officially crossed the Canadian border. Now, our good neighbors to the north can enjoy all the benefits and advantages of the NO FEE GUARANTEE when they need it most.