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Strategically Speaking… I’d like to be a part of your planning.

by Arnie Malham | December 26th, 2012

Over the years, in addition to the annual strategic retreats held for cj, LIP, and MLG, I have been fortunate enough to be asked to contribute to the strategic planning retreats of Carter Mario (2011, 2012 & 2013), Crumley Roberts (2012), Daniel Stark (2012), William Mattar (2013), and Rainwater, Holt & Sexton (2013). 

After 20 years of working toward the growth of law firms and their brands, I feel I have more and more to contribute annually. And the facilitated annual strategic planning sessions held by most firms typically provides the perfect setting. While I would appreciate a stipend toward my travel and accommodations, my attendance is without charge, and I would ask you to talk to Carter, Chris, Danny, Bill, or the boys from Arkansas about the dynamics, pros, and cons of my attendance.

The truth is, growing any business is hard. Growing a law firm is really hard. And growing a law firm without the right strategic plan is next to impossible. Of course it happens, but typically in an unsustainable fashion and at a very high cost to the owner, who has their entire plan in their head with no true buy-in or contribution from the team.

If you have not given strategic planning a try, let’s at least have a conversation about the possibility. If you’re a veteran of strategic planning and want to know how you might make a few proven and time tested adjustments, let me put you in touch with one of several great facilitators (Hank Heidenreich, Terry Dunn, Andy Bailey, Elizabeth Crook) who have experience helping the best firms in our group. And let’s talk about my attendance, along with key members of the team here at cj as appropriate.

A.