Sample Privacy Policy
Category: Industry Trends Uncategorized
This content has been reviewed by Gary O. Bruce
Privacy Policy [LAW FIRM] has created the following privacy policy statements to demonstrate our commitment to informed disclosure and to accurately communicate our use of your personally identifiable information. Personally identifiable information—as used in U.S. privacy law and information security— is information that can be used on […]
2023 Personal Injury Event Recap
Category: Uncategorized
This content has been reviewed by Gary O. Bruce
Each year, there seem to be more and more Personal Injury conferences and events popping up throughout the country. As the list of options grows, it can be difficult to determine which events are truly worth your time and money. When choosing a conference to […]
What Happens When an 800-Pound Gorilla Enters Your Market?
Category: Industry Trends Our Services Uncategorized
This content has been reviewed by Gary O. Bruce
Has an 800-pound gorilla entered your market? Are you concerned? We all know when a huge player enters a market, they come in with a bang and launch an extensive advertising campaign. And, yes, their pockets are deep – but fear not. PROMISING DATA […]
E-E-A-T: The Addition of Experience to Google’s E-A-T Algorithm
Category: Uncategorized
This content has been reviewed by Gary O. Bruce
What is Google E-A-T? E-A-T stands for Expertise, Authoritative, and Trustworthiness and is used as a concept in Google’s algorithm as one way to evaluate search quality. The first version of this was integrated back in 2014, but it has recently gotten an upgrade. The […]
ChatGPT and the Effect on Personal Injury Law Firms
Category: Uncategorized
This content has been reviewed by Gary O. Bruce
What is ChatGPT? ChatGPT is an AI-powered chatbot that was released in November 2022 by OpenAI. This is a fancy way of saying it’s a machine trained to respond accurately and appropriately to conversational prompts. It is currently released as a testing preview, meaning users […]
Get More from Your Marketing Content
Category: Uncategorized
This content has been reviewed by Gary O. Bruce
“Content is king.” We’ve all heard this, but the “why” isn’t always obvious. Does it mean just endlessly churning out new content for no purpose other than because the SEO gods decreed so? No! First, it’s important to understand why consistent fresh content is […]
How TV Still Plays an Impactful Role in the Personal Injury Law Marketing Mix
Category: Uncategorized
This content has been reviewed by Gary O. Bruce
How did you hear about our firm? Asking potential clients, “How did you hear about our firm?” provides sometimes actionable—albeit subjective—information you can use to understand how your marketing is working for you. To single out two answers, “Word of mouth” usually tells you your […]
SMS vs. Email Marketing: Which Is Better?
Category: Uncategorized
This content has been reviewed by Gary O. Bruce
Have you ever considered just how much the internet and smartphones have changed the marketing game? Advertising gurus of past generations couldn’t imagine the access we now have to people’s attention and time. At a moment’s notice, we can reach into someone’s pocket and drop […]
Tips for Working With a Paid Leads Vendor
Category: Uncategorized
This content has been reviewed by Gary O. Bruce
Recently, there’s been a lot of buzz about Personal Injury firms working with lead generators to buy leads. These vendors advertise for Personal Injury services without listing a specific firm. Then, they send the contact information and case information at a set fee per lead. […]
Doing Better Work With Max Yoder
Category: Uncategorized
This content has been reviewed by Gary O. Bruce
At cj Conference 2022, we had the pleasure of listening to Max Yoder’s keynote presentation, “Do Better Work: Finding Clarity and Camaraderie in Work and Life” based on his book, Do Better Work. Max founded Lessonly, an online learning platform, and served as the CEO […]