We place spots based on tracking because this gives us the advantage of knowing which programs work—by market and product.
Our years of experience in PI DR Media give us the instinct to place effective buys that produce calls. But we don’t believe in placing spots based on a gut feeling.
Why would we rely on mere intuition when we have cj Track? This system tracks everything and provides reports that identify programs that produce calls. The combination of experience and tracking gives us a powerful advantage.
NEXT: BELIEF #3. PROGRAMS