Legal Intake Professionals

Yellow Pages: Are You Using All the Data to Your Advantage?

by Katie Saltonstall | March 7th, 2013

This post was written by Katie Saltonstall, Sr. Yellow Pages Manager at cj Advertising.

Historically, Yellow Page books were evaluated based on what we call a “quality call.” A quality call is a call lasting three minutes or longer. This evaluation method was put in place based on research showing approximately 70% of calls lasting three minutes or longer turned into intakes. (more…)