March 1st, 2013|
We Don’t Set It and Forget It
When cj Advertising’s Interactive team runs a Pay-Per-Click (PPC) campaign, our efforts pay off. In 2012, clients with locally targeted Search Network PPC campaigns saw averages of:
- 8% Web form conversion rates
- 9% quality call conversion rates
- $295* cost-per-lead
*Average cost-per-lead was calculated using Web forms and quality calls (3:00 or longer). (more…)
February 14th, 2013|
On February 6, Google officially announced their latest and “greatest” update to AdWords: Enhanced Campaigns.
What are Enhanced Campaigns?