Pay-Per-Click: We Don’t Set It and Forget It

by Chasity Phillips | March 1st, 2013

We Don’t Set It and Forget It

When cj Advertising’s Interactive team runs a Pay-Per-Click (PPC) campaign, our efforts pay off. In 2012, clients with locally targeted Search Network PPC campaigns saw averages of:

  • 8% Web form conversion rates
  • 9% quality call conversion rates
  • $295* cost-per-lead

*Average cost-per-lead was calculated using Web forms and quality calls (3:00 or longer). (more…)

Google Introduces Enhanced Campaigns

by cjadmin | February 14th, 2013

This post was written by Abby Woodcock, PPC Specialist at cj Advertising.

On February 6, Google officially announced their latest and “greatest” update to AdWords: Enhanced Campaigns.

What are Enhanced Campaigns?