Yellow Pages

Yellow Pages: Are You Using All the Data to Your Advantage?

by Katie Saltonstall | March 7th, 2013

This post was written by Katie Saltonstall, Sr. Yellow Pages Manager at cj Advertising.

Historically, Yellow Page books were evaluated based on what we call a “quality call.” A quality call is a call lasting three minutes or longer. This evaluation method was put in place based on research showing approximately 70% of calls lasting three minutes or longer turned into intakes. (more…)

How Will You Spend Your Saved YP Dollars?

by Chasity Phillips | January 31st, 2013

$1.8 million.

That’s how much money our clients saved in just the past year using our in-depth Yellow Pages (YP) tracking.

By routing YP books through Legal Intake Professionals, we evaluate each directory based on actual cost per auto sign up. (more…)

We Call It Like We See It

by Chasity Phillips | November 17th, 2011

Our Yellow Pages (YP) department has changed its BHAG to cater to the ever-changing trends in advertising: “Least money, most calls, while it lasts…” (more…)

How Does Our Growth Help Your Brand?

by Arnie Malham | December 9th, 2007

The agency is bigger than it has ever been. Over 50 employees serving 37 law firms.