Production Spots

Why Accident Victims Call Law Firms

by David Rumsey | June 6th, 2013

Here in P & D, we don’t do anything by accident. Drawing from published reports, call data, and analysis of competitor spots, even our most experimental work is based on hands-on experience and trusted research.

And whenever the available info becomes a little stale, we’re not afraid to do some heavy lifting for the sake of fresher research.

That’s what happened in 2010 when we conducted a hidden survey in which callers to 10 different law firms were asked a single question:

“As an accident victim, what are you most concerned about right now?”

Some 500 responses later, here’s what we learned.


Social Security: The Game Is Changing

by David Rumsey | March 28th, 2013

This post was written by Megan Hayes, Producer at cj Advertising.

At cj Advertising, we’re always looking for ways to give our clients a competitive edge—especially when it comes to the fast-evolving field of Social Security Disability.

In recent months, the Social Security Administration has released important new information that the Production & Design team has proactively decided to include in our ads. Here are some of our take-aways from two recent reports from the Social Security Advisory Board.