Advertising

10 Tips to Help Launch a Successful Website

by cjadmin | May 8th, 2014

With such a competitive online environment, website visitors tend to have short attention spans and will leave websites very quickly if they can’t easily navigate to the information they’re looking for. While some bells and whistles are awesome, depending on the industry and target audience, simplicity can many times drive higher conversions.

At cj Advertising, our number one goal is to help our clients’ websites convert higher than industry standards. Here are some steps we follow when planning a new website:  (more…)

3 Ways Twitter, Facebook, and LinkedIn Are Giving Your Profiles a Makeover

by cjadmin | April 24th, 2014

Nothing ages faster than a social media platform. Websites like Twitter, Facebook, and LinkedIn are always changing their styles to keep up with the latest trends. And if you want your profiles to stay stylish and lookin’ good, you have to keep up with those changes.

Here are a few recent changes our social media specialists at cj are paying close attention to.  (more…)

A Series of Social Lies: Part Three

by cjadmin | April 10th, 2014

The Lie: Social Media doesn’t generate leads.

Congratulations! You’ve embraced the new and ever-evolving world of social media! You’re posting engaging content and boosting your best posts; your reach and engagement levels are growing from month to month; and your recent campaign tripled your audience. You’ve knocked this one out of the park, right?

Don’t get too comfortable. You might be missing everyone’s favorite metric: leads.

We like leads.

Leads generate business, and we seek every opportunity to generate business for our clients. But an opportunity is frequently overlooked in social media due to the misconception that it isn’t possible to acquire leads via social. (more…)

A Series of Social Lies: Part Two

by cjadmin | February 25th, 2014

The Lie: Anyone can manage your social media.

It’s fairly common to see business executives hand their social media presence over to the millennial in the office, typically an intern or young office assistant. While these individuals are often great at connecting with each other on social media, they might not be the best option for connecting your brand, and I’ll tell you why:

Social media has the power to connect directly with customers, to engage users in conversation about your product or service, and to present your brand to an audience of millions. That’s a big responsibility. Is your social media manager qualified to do these things effectively?

When you’re looking for someone to manage your social media, being a millennial doesn’t always mean they have the knowledge and skillset required for the job. At cj, our social media specialists have 4 key areas of expertise. (more…)

Dos and Don’ts for TV Lawyers

by David Rumsey | December 20th, 2013

Being a lawyer who advertises ain’t easy. You work your ass off  building and maintaining a top law practice 364 days a year. But then on day 365, you have to transform into a polished TV spokesperson. Pressure? Not with Creative Services watching your back.

Nothing makes us happier than helping you say a killer line the way it needs to be said. Our producers and crew work tirelessly so that, after a shoot, you return home a conquering hero.

Even though we go over all the details well ahead of time, the more you know the better. As you ponder New Year’s resolutions for 2014, here are the essential dos and don’ts of a lawyer commercial shoot.

(more…)

Nineteen Years…don’t they go by in a blink? Not really!

by Arnie Malham | November 20th, 2013

60 brands supported, 2M leads, $300 million invested in advertising, and the recovery of a few billion dollars by clients has likely made us all older, busier, and in some cases flat worn out. But it has also brought us and our teams a wealth of opportunity, experience, and success!

I, for one, am extremely grateful for all the side effects on both sides of the equation. The byproducts of starting, running, and growing great businesses and the connected relationships, families, and memories can’t be described in any way other than remarkable.

Remarkable that J. Marshall Hughes’s simple question about finding a better way to place and track advertising results launched the whole story. Thank you, J. Marshall.

Remarkable to see the growth of a small law firm in Alameda run by a hippie named Bill Berg, who is now the largest personal injury firm in Northern California. Thank you, Bill.

Remarkable that Bob Crumley (and his bride) saw a vision of the largest personal injury law firm in the Carolinas, while barely signing five cases a week and with two young daughters sleeping under the desks at his office long after the workday was over. Thank you, Bob and Teresa.

Remarkable that so many great personal injury brands have grown, that so many extraordinary relationships have formed between firms, and that so many lives and paths have been altered forever. But enough of memory lane…

What will the next year or twenty hold for all of us? What will the headlines be in 2014, 2019, and 2034 (if you dare)?

Freaky, right? Hard to imagine? For some yes, for others… maybe not.

Here’s my vision….

In 2014, expect a continuance of our Data Driven Marketing Strategy, Unparalleled Client Collaboration, and Constant Delivery of Proven Business Strategies for our firms. Know that our great creative and interactive innovation will continue to drive your firm forward.

In 2019, know that we will continue providing advantages for your firm as our team will be focused on delivering the highest level of consulting possible for whatever the ever-changing marketplace throws at our group. We are gearing ourselves now to provide “ninja-like” execution on ideas that will be rapidly tested, distributed, and executed by our firms. Bigger, smaller, or maybe exactly the same size, cj will be in high demand, as will our managed brands.

2034: Scotch anyone? Stay thirsty, my friends!

 

Suit Up: We’re Socializing with LinkedIn

by cjadmin | July 30th, 2013

Written By: Rachel Figley, Social Media Specialist at cj Advertising.

Interactive’s Social Media Engagement team always encourages our clients to have fun with their Facebook pages. Ugly Christmas sweaters and poodles in the office make for great content on the world’s largest social media platform. Facebook has a big personality and a voice that is hard to ignore, but it’s not the only member in the social networking family. (more…)

Social Proof 2: Man’s New Best Friend

by Creative Services | June 19th, 2013

This post was written by Nicole Melton, Producer at cj Advertising.

In my last blog post, I promised more on the subject of Social Proof, so here you go. Let’s start with a recap.

As author Robert Cialdini explained in his book Influence: The Psychology of Persuasion, Social Proof is one of the Six Principles of Influence.

Basically, we’re hard-wired to look for social cues that will tell us what to do, and what is appropriate. We observe our peers, people most like us, to find these cues. For example, isn’t part of the reason you read our blog to see what your colleagues or competitors are doing? That’s Social Proof.

(more…)

‘Space Aliens’ Take Over TN Supreme Court

by David Rumsey | March 19th, 2013

Okay, we got a little “tabloid” with that headline. Little green men are not actually descending on the Tennessee Supreme Court. But images of “space aliens” and other sensational attention-getters are the targets of a court petition meant to further restrict the content of lawyer advertising in Tennessee.

As you can imagine, we at cj Advertising find this development worthy of an alarming headline.

And when Nashville’s CBS affiliate was looking for a rebuttal from a legal-advertising expert, cj’s Founder and CEO Arnie Malham stepped up and delivered a haymaker. Check out the full news feature here (Listen for Arnie beginning at 1:39).

(more…)

Super Bowl Proves TV Is King

by David Rumsey | February 1st, 2013

At cj Advertising, many of us love football. But ALL of us are bat$h!t crazy about advertising. So for ad nerds like us, this Sunday’s big game is like…well… the Super Bowl. The innovative commercials serve as creative inspiration and remind us of television’s place atop the advertising throne. Need proof? Consider that CBS sold out their inventory of spots weeks ago at an average of $3.7 million dollars a pop!

(more…)