Google is retiring its standalone Local Services Ads (LSAs) dashboard and migrating all existing LSA campaigns into Google Ads. The rollout begins in August 2026 and runs through 2027. For PI firms currently running LSAs, the platform is changing, but the leads are not. Why LSAs Matter for PI Firms […]
YouTube Strategy for Personal Injury Law Firms: Treat It Like Search, Not Social
Most personal injury law firms treat YouTube the same way they treat Instagram. Post when you can, hope it performs, move on. However, YouTube is no longer only a social channel. It is now part of how people search for legal help, how Google surfaces video […]