When Your Agency Doesn’t Know PI Personal injury firms don’t hire generic attorneys. Most know better than to hire generic marketers, but the line gets blurry when a vendor talks a good game about SEO, paid search, or digital strategy without ever having run a […]
How AI Overviews Are Changing Legal Search Visibility
Google’s AI Overviews are changing what it means to be visible in search. Instead of scanning a page of blue links, users now often see a generated summary at the top of the results, with cited sources underneath. More than a billion people are now […]