#3. PROGRAMS.
Buy programs, not stations, because the target audience is loyal to programs.
They want to watch “People’s Court” regardless of which station airs it. Most viewers are only aware of stations when it comes to watching local news.
NEXT: BELIEF #4. TENS & THIRTIES
The digital landscape is undergoing a huge shift that impacts all sectors, including legal marketing. Specifically, this shift is the demise of third-party cookies, tracking codes placed on website visitors’ computers or devices. For law firms, the end of third-party cookies means a new era […]
In 2024, consumers have more options than ever before for how they spend their time online. From following social media influencers to checking emails, reading blogs, watching YouTube, and doing deep dives through Google, there’s something of interest for everybody. But more digital channels for […]
Let’s be frank: there’s a lot of personal injury content online, including blog posts, videos, landing pages, newsletters, social media, and advertisements. If you’re reading this blog, you’re not only aware of this, you’re probably part of this crowded field. Thus, you may be wondering […]
