March 19th, 2013|
Okay, we got a little “tabloid” with that headline. Little green men are not actually descending on the Tennessee Supreme Court. But images of “space aliens” and other sensational attention-getters are the targets of a court petition meant to further restrict the content of lawyer advertising in Tennessee.
As you can imagine, we at cj Advertising find this development worthy of an alarming headline.
And when Nashville’s CBS affiliate was looking for a rebuttal from a legal-advertising expert, cj’s Founder and CEO Arnie Malham stepped up and delivered a haymaker. Check out the full news feature here (Listen for Arnie beginning at 1:39).
January 22nd, 2013|
According to Sally Hogshead’s Fascination Advantage Test, one of the primary psychological triggers used by personal injury lawyers is mystique. So in my last post, I promised to show an example of a mystique-inducing lawyer commercial. (more…)