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Pay-Per-Click: We Don’t Set It and Forget It

by Chasity Phillips | March 1st, 2013

We Don’t Set It and Forget It

When cj Advertising’s Interactive team runs a Pay-Per-Click (PPC) campaign, our efforts pay off. In 2012, clients with locally targeted Search Network PPC campaigns saw averages of:

  • 8% Web form conversion rates
  • 9% quality call conversion rates
  • $295* cost-per-lead

*Average cost-per-lead was calculated using Web forms and quality calls (3:00 or longer).

Interactive’s search marketing team:

  • focuses on leads to make sure your money is used wisely
  • offers conversion-focused landing pages and image ad creation at no extra charge
  • tracks leads granularly to report cost-per-lead and cost-per-signed case
  • provides transparent upfront costs—no hidden markups or fees
  • makes recommendations during the campaign to maximize its success

To get a PPC proposal tailored to your firm’s locations and goals, contact Client Services today.