Pay-Per-Click: We Don’t Set It and Forget It
March 1st, 2013|
We Don’t Set It and Forget It
When cj Advertising’s Interactive team runs a Pay-Per-Click (PPC) campaign, our efforts pay off. In 2012, clients with locally targeted Search Network PPC campaigns saw averages of:
- 8% Web form conversion rates
- 9% quality call conversion rates
- $295* cost-per-lead
*Average cost-per-lead was calculated using Web forms and quality calls (3:00 or longer).
Interactive’s search marketing team:
- focuses on leads to make sure your money is used wisely
- offers conversion-focused landing pages and image ad creation at no extra charge
- tracks leads granularly to report cost-per-lead and cost-per-signed case
- provides transparent upfront costs—no hidden markups or fees
- makes recommendations during the campaign to maximize its success
To get a PPC proposal tailored to your firm’s locations and goals, contact Client Services today.