This post was written by Email Marketing Specialist Jordan Redfearn at cj Advertising. You may have heard that email marketing is a “spammy” and outdated form of communication. Interactive’s Community Engagement team is here to tell you that these presumptions are incorrect!
Is Using Another Firm’s Brand Unjust?
At cj Conference 2012, we discussed the practice of buying a competitor’s firm name through a paid search program like Google’s AdWords, Yahoo, MSN/Bing, etc… Is this a smart and/or fair marketing tactic?
Destination: Nashville!
Sure, you’ve been to Nashville to shoot commercials and to attend our great annual conferences, but have you ever spent a day in Nashville focused purely on marketing strategy and tactical planning for your firm?
No Fee Guarantee Goes International
The NO FEE GUARANTEE is not just synonymous with U.S. law firms anymore! It has officially crossed the Canadian border. Now, our good neighbors to the north can enjoy all the benefits and advantages of the NO FEE GUARANTEE when they need it most.
Another NFG Milestone
Wow! It’s hard to believe we’ve been defending the “No Fee Guarantee” (NFG) trademark against infringers for three years now. We sent our first cease & desist on February 12, 2010. Recently, we received confirmation from the 151st firm we had identified as an infringer. […]
Yellow Pages: Are You Using All the Data to Your Advantage?
This post was written by Katie Saltonstall, Sr. Yellow Pages Manager at cj Advertising. Historically, Yellow Page books were evaluated based on what we call a “quality call.” A quality call is a call lasting three minutes or longer. This evaluation method was put in […]
How the “No Fee Guarantee” Got Its Start…
The “No Fee Guarantee” (NFG) may be the most famous, or infamous, trademark in the legal advertising world. And no doubt your interpretation depends on whether you’re an authorized licensee…or not. For those not familiar with the NFG’s history, here’s a quick timeline on how […]
Do you know how your clients find you? We do!
Of the 58 million people who sought a lawyer in 2012, 76 percent used online resources. That’s 44 million people who will only find you if you have a strong online presence. LexisNexis Webinar It’s no secret that social media is transforming the way the […]
How We’re Improving Your Web Video Presence
This blog post was written by Amie Adkins, a Video SEO Specialist at cj Advertising According to eMarketer.com, more than 169 million people will watch online videos in the United States during 2012. And that figure will climb to nearly 200 million by 2015.
Strategically Speaking… I’d like to be a part of your planning.
Over the years, in addition to the annual strategic retreats held for cj, LIP, and MLG, I have been fortunate enough to be asked to contribute to the strategic planning retreats of Carter Mario (2011, 2012 & 2013), Crumley Roberts (2012), Daniel Stark (2012), William […]