personal injury lawyers

Out of the Inbox Email Marketing

by cjadmin | May 16th, 2013

This post was written by Email Marketing Specialist Jordan Redfearn at cj Advertising.

You may have heard that email marketing is a “spammy” and outdated form of communication. Interactive’s Community Engagement team is here to tell you that these presumptions are incorrect! (more…)

Is Using Another Firm’s Brand Unjust?

by Jimmy Bewley | April 30th, 2013

At cj Conference 2012, we discussed the practice of buying a competitor’s firm name through a paid search program like Google’s AdWords, Yahoo, MSN/Bing, etc… Is this a smart and/or fair marketing tactic?  (more…)

Destination: Nashville!

by Arnie Malham | April 8th, 2013

Sure, you’ve been to Nashville to shoot commercials and to attend our great annual conferences, but have you ever spent a day in Nashville focused purely on marketing strategy and tactical planning for your firm?  (more…)

No Fee Guarantee Goes International

by Jimmy Bewley | April 2nd, 2013

The NO FEE GUARANTEE is not just synonymous with U.S. law firms anymore!  It has officially crossed the Canadian border. Now, our good neighbors to the north can enjoy all the benefits and advantages of the NO FEE GUARANTEE when they need it most.     (more…)

Another NFG Milestone

by Jimmy Bewley | March 13th, 2013

Wow!  It’s hard to believe we’ve been defending the “No Fee Guarantee” (NFG) trademark against infringers for three years now.  We sent our first cease & desist on February 12, 2010. Recently, we received confirmation from the 151st firm we had identified as an infringer. They conceded to our IP ownership and fully recognized our federal registration. 151 is a great milestone, but we’re not done yet… (more…)

Yellow Pages: Are You Using All the Data to Your Advantage?

by Katie Saltonstall | March 7th, 2013

This post was written by Katie Saltonstall, Sr. Yellow Pages Manager at cj Advertising.

Historically, Yellow Page books were evaluated based on what we call a “quality call.” A quality call is a call lasting three minutes or longer. This evaluation method was put in place based on research showing approximately 70% of calls lasting three minutes or longer turned into intakes. (more…)

How the “No Fee Guarantee” Got Its Start…

by Jimmy Bewley | February 26th, 2013

The “No Fee Guarantee” (NFG) may be the most famous, or infamous, trademark in the legal advertising world. And no doubt your interpretation depends on whether you’re an authorized licensee…or not. For those not familiar with the NFG’s history, here’s a quick timeline on how we got to where we are today. (more…)

Do you know how your clients find you? We do!

by cjadmin | February 22nd, 2013

Of the 58 million people who sought a lawyer in 2012, 76 percent used online resources. That’s 44 million people who will only find you if you have a strong online presence.

LexisNexis Webinar

It’s no secret that social media is transforming the way the world does business. We’ve heard this over and over again for the past five years. So if you aren’t on the social media bandwagon, you’re being left in the dust. (more…)

How We’re Improving Your Web Video Presence

by cjadmin | January 29th, 2013

This blog post was written by Amie Adkins, a Video SEO Specialist at cj Advertising

According to eMarketer.com, more than 169 million people will watch online videos in the United States during 2012. And that figure will climb to nearly 200 million by 2015. (more…)

Strategically Speaking… I’d like to be a part of your planning.

by Arnie Malham | December 26th, 2012

Over the years, in addition to the annual strategic retreats held for cj, LIP, and MLG, I have been fortunate enough to be asked to contribute to the strategic planning retreats of Carter Mario (2011, 2012 & 2013), Crumley Roberts (2012), Daniel Stark (2012), William Mattar (2013), and Rainwater, Holt & Sexton (2013).  (more…)