Hey, did Jimmy pass the bar? And how is he planning to use his law license? Is that EXP thing working? What really happened to Bill? What’s a “Slingbox”?
Four Secrets to Success
Here and now again, I have overheard a client or three comment about a few of the operational things we do here at the agency. I have taken time to write and talk about the many elements of our One-Page Strategic Plan, including our BHAG, […]
Conference Success/EXP Looks Forward
Looking in the rearview mirror, most everyone would agree that the 2007 (cj) Client Conference was a huge success. From the open house to the final presentation, the attendance and participation was phenomenal. The effort of our entire staff was matched only by the enthusiasm […]
As a Brand Manager, Arnie Stinks!
At last year’s conference, the agency announced a fundamental change. No longer would I (Arnie) serve as the agency’s sole brand manager. Instead, we developed a program that would tap into the experience of the agency’s most veteran contributors and challenged them to take […]
Our BIG HAIRY AUDACIOUS GOAL:
To Build and represent the top 100 50 personal injury brands in the country. So you ask…What happened? Why did you change from 100 to 50? Do you not already have almost 40 clients, how AUDACIOUS is the goal of 50? is all this about? […]
cj Goes Yellow
For years the Yellow Page industry has attempted to take advantage of our clients by using fear and intimidation to purge thousands upon thousands of dollars from our clients’ operating and marketing budgets.