This blog post was written by Matthew Wilson, SEO Specialist at cj Advertising. In this issue of “SEO Highlights”, we learn new tips and tools from some of the most influential figures in search. Change is a constant in SEO and it’s never too late […]
Is Using Another Firm’s Brand Unjust?
At cj Conference 2012, we discussed the practice of buying a competitor’s firm name through a paid search program like Google’s AdWords, Yahoo, MSN/Bing, etc… Is this a smart and/or fair marketing tactic?