April 10th, 2014|
The Lie: Social Media doesn’t generate leads.
Congratulations! You’ve embraced the new and ever-evolving world of social media! You’re posting engaging content and boosting your best posts; your reach and engagement levels are growing from month to month; and your recent campaign tripled your audience. You’ve knocked this one out of the park, right?
Don’t get too comfortable. You might be missing everyone’s favorite metric: leads.
We like leads.
Leads generate business, and we seek every opportunity to generate business for our clients. But an opportunity is frequently overlooked in social media due to the misconception that it isn’t possible to acquire leads via social. (more…)