June 30th, 2015|
For each of you, there are currently cases in your pipeline that came to you virtually free: a past client referral, a favor from a fellow attorney, a paralegal’s sister. These can fuel incredible growth for your firm, but for most of you, there’s not enough of these to make your dreams come true.
April 10th, 2014|
The Lie: Social Media doesn’t generate leads.
Congratulations! You’ve embraced the new and ever-evolving world of social media! You’re posting engaging content and boosting your best posts; your reach and engagement levels are growing from month to month; and your recent campaign tripled your audience. You’ve knocked this one out of the park, right?
Don’t get too comfortable. You might be missing everyone’s favorite metric: leads.
We like leads.
Leads generate business, and we seek every opportunity to generate business for our clients. But an opportunity is frequently overlooked in social media due to the misconception that it isn’t possible to acquire leads via social. (more…)